HEAVEN, EARTH, TEQUILA: Un Viaje al Corazón de México features the work of award-winning photographer Douglas Menuez, who over the past four years has created a stunning body of images that explore the cultural side of tequila and of México itself. This photographic journey of discovery began when Menuez and his Mexican-born friend Andrés Zamudio traveled to the little-known town of Tequila to document the ancient techniques for making tequila. They thought they knew México, but came to reach a much deeper understanding of the extremely complex history and mestizo culture of the Mexican people. The book reveals the ongoing Aztec traditions from which tequila was born, from the history of the agave plant to how its most famous product became a symbol of Mexico, and in doing so, offers the reader a unique glimpse into the soul of this fascinating country.
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Book Description
Editorial Reviews
From Publishers Weekly
Through a series of remarkable images and sometimes overly romantic observations, award-winning photographer Menuez reveals the labor and love inherent in Tequila production, from harvesting and processing blue agave to distilling the liquor that here takes on a near mythic stature. Menuez spends a significant amount of time in Jalisco state, near the town of Tequila, where he and a friend visit agave fields, tequila distilleries and a bar where bull fighters hang out. Along the way, Menuez rediscovers the beauty of Mexico, a place he had visited but never truly known, "an enduring, ancient place, where 500 years after the European conquest, the spirit, pride, and passion of the people continue undiminished." His photographs are stunning: agave harvesters, for instance, silhouetted against a golden sky; haunting: men engaged in back-breaking (and for readers, eye-opening) work in the distilleries; celebratory: men and women drinking, laughing and dancing. The spare text, which includes an introduction by Pulitzer Prize-nominated novelist Victor Villasenor (Burro Genius) and a tequila guide by Ian Chadwick, wavers between truncated observation and sentimental yearnings, but this book's greatest-and most plentiful-rewards are its photos. 70 b&w and color photos.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Heaven, Earth, Tequila" simply won't let you go. The images in this collection remain etched in the mind... -- San Diego Union Tribune, October 30, 2005 by Daniel Reveles
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
A Beautiful Exploration,
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This review is from: Heaven, Earth, Tequila: Un Viaje Al Corazon de Mexico (Hardcover)
Menuez combines beautiful photographs and informative text to paint a picture both of a region and an industry. From the darkly provocative picture on the cover (of naked men working in pits of agave pressings) to those of the people and landscape of the region, he creates a sense of Jalisco (the province where all tequila is produced) that draws the reader in. For those who know only that tequila is what goes in a margarita, the text enlightens the reader regarding the complexities of tequila and the culture that surrounds it.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Viva Tequila,
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This review is from: Heaven, Earth, Tequila: Un Viaje Al Corazon de Mexico (Hardcover)
This book lived up to its billing as beautiful and informative. Visitors and friends are drawn to it. With the skyrocketing price of tequila and mezcal it's good to have a quality publication dealing with the history and culture. A good insight to a part of Mexican culture.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Perfect!,
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Amazon Verified Purchase(What's this?)
This review is from: Heaven, Earth, Tequila: Un Viaje Al Corazon de Mexico (Hardcover)
Perfect condition, saw it advertised on a video. As a professional photographer, I had to see more.. Beautiful Book and photography!! I wish I had a link to the video of the making of it. Black and White Photos are
perfectly printed!
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Inside This Book
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Citations (learn more)
This book cites 3
books:
- Distant Neighbors: A Portrait of the Mexicans by Alan Riding in Back Matter
- Tequila: A Natural and Cultural History by Ana G. Valenzuela-Zapata in Back Matter
- The Oxford History of Mexico by Michael C. Meyer in Back Matter
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