Customer Reviews

Heavy Hitter Sales Linguistics: 101 Advanced Sales Call Strategies For Senior Sales People

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great book - Steve Martin gives some great tools to try to understand the customer, and understand how he will process information, and how to develop a relationship with the customer, by analizing the customers use of language. I have been selling for 20 plus years, and running sales teams for 10, and I feel that every tool that can help you understand the customer better is valuable. a salesman might not use all these tools in each sales process, but having them in ones tool kit is very valuable.

Steve does an amazing job in this book by giving structure to a process that nobody has been able to give structure to before! Coming from a finance / back office background, this book was crucial in helping me move on to a more fun and rewarding side to my career, the sales side. A MUST READ FOR ANYONE IN SALES OR THINKING OF SALES!!!

This is the only really ground-breaking book on sales in my generation. It's a shame that most sales people are so arrogant that they only look for ways to reinforce their own perceptions of persuasive communication. This book is not for them. If you are truly a student of sales, and want to take your skills to another level, this book is for you. With a little smarts and enough discipline to put these concepts to the test, you can increase your productivity dramatically. I am living proof.

For Sales Managers - read and learn how to truly add value. Stop playing the price erosion game and learn how to communicate to truly increase your organizations win ratio and your companies bottom line.

I highly recommend to everyone except my competition! What an investment.

Steve Martin does it again! He has written another book that provides the sales and marketing industry insight to how customers, executives think and behave. The format of his book will allow the reader to be selective to pick and choose quickly topics that are most relevant to the development of the sales professional. A sales and marketing success manual that will result in enhancing the talent of any sales professional.

Heavey Hitter Sales Linguistics is a compilation of terms, strategies and tools that guide the salesperson in one's understanding of how to develop and improve one's overall performance. In addition Steve's thought provoking understanding of the craft will enhance anyone's sales and marketing skills while satisfying the business, personal and emotional needs of prospects and customers in any industry today.

Another gem Steve!

It's an easy-to-follow guide for understanding the power of words in the sales process and how to develop bonding relationships with executives and other sales targets. The author does a good job of creating actionable exercises that provide personal and professional insight. Highly recommended.

I loved the way the book was sooooo easy to read! But here's the catch... It is 320+ pages! The secret sauce is how it was written in short chapters (101 to be exact). My favorite chapters were on using linguistics to write emails.

If you are on the phone all day like me then you must read Heavy Hitter Sales Linguistics! The book explains Sales Linguistics which I had not heard ever prior to reading the book and found it completely fascinating. The exercises will help you understand your communication style. Most importantly, the concepts helped me better communicate and connect with prospective customers. Every inside rep should read it!

Your presentation at Rauland's event was one of the most memorable and thought provoking opportunities of the week. I immediately began reading your book and have ordered additional copies for the rest of my sales staff. This is one of those Ah Ha readers to open the eyes and ears to a higher level of intuition while helping the mouth perform miracles.