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Luis Fitch Founder and Creative Director - UNO Branding In 1999 Luis Fitch founded UNO Branding as an independent company to be a new kind of Hispanic branding and creativity company partnering with clients and other agencies in all communications disciplines. Luis Fitch's career has spanned more than 32 years of branding with a unique focus on Hispanic strategy and design. At UNO Branding, he s deeply engaged at every step of a project and has lead award-winning branding efforts for top Fortune 500 companies. His no-nonsense approach and deep appreciation for the creative process and final product have helped him become one of the most sought-after Hispanic creative consultants. Fitch s work includes brand and corporate identity and design development for leading retail companies such as Target, Best Buy, Macy s, Nike and Nash-Finch. His understanding of how design and culture affects consumer attitudes has led to many ideas executed in design as well as advertising. He has guided the design component of significant integrated programs for Kimberly-Clark, PepsiCo, Sunny Delight, Very Fine Juices, Josten s, General Mills and MTV Latino. His prevalent work is profiled in international design and marketing publications around the world. His work has been awarded by the prestigious Peter Glen Special Award for Public Service, highly recognized by the Retail Advertising & Marketing Association and was featured in Graphic Design USA 500th Issue Special People to Watch.
"Hecho in Minnesota", meaning made in Minnesota, is a partial retrospective of some of the posters created by Luis Fitch, a talented creative director from Tijuana, Mexico who now resides in Minneapolis, Minnesota. His art is universal but focused through the lens of Mexican culture and history. The posters are juxtaposed with quotations from Mexican folklore and famous Mexican and Mexican-American individuals. The posters are creative and colorful and playful, and filled with messages. It is a work to be enjoyed by those familiar with Mexican culture as well as those who would like to learn more about the largest Hispanic group in the United States. Many of the posters were created for community events although Mr. Fitch, through his UNO Branding, is a well known and highly successful commercial artist with an international reputation. There is a section at the end that explains the events and concepts depicted for those who are not familiar with them. The text is in both Spanish and English. It is a wonderful resource as well as a colorful and educational coffee table book.
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