From Publishers Weekly
Built around the notion that a new wave of self-help puritanismabetted by the good ol American drive toward success and eternal youthis stifling the nation with "tedious" ideals, Flockers campy little volume aims to redirect readers toward a more lofty goal: the pursuit of pleasure. Fans of Flockers previous book, the bestselling Metrosexual Guide to Style, will appreciate his clever lists and section titles: e.g. "Top Ten Reasons Big Rats Abandon the Race" and "Looking GoodBuy the Outfit, Screw the Phone Bill." The pages are delightfully laid out, with amusing marginalia and wonderful Victorian-era illustrations, and there are plenty of barbs to keep readers chuckling. For example, writing of May-December relationships, Flocker quips: "The trick, on both sides of the fence, is to feign serious interest." But the book nonetheless feels a bit too weakly espoused. For one, Flockers ideas and examples appear grasped-at rather than pondered-on. For another, hes constantly hedging his argument, always calling for caution and balance in the indulgences he espouses, as though afraid of a backlash from the very forces that he mocks. Flockers first book was notable for its dissection of an existing trend; it seems unlikely that his second will spark a new one. That said, this little red book does have its moments of wit, joy and even profundity and, as a novelty gift, it could make a charming nudge to ones partner in crime.
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Review
"A refreshing change from earnest self-help books." --
Chicago Tribune 11/21/04"After this quirky and very fun read, am I a hedonist? Yes I am...The feeling is all good. " --
Playgirl January 2005"Flocker urges us to get out there and party hearty...Bravo!" --
Toronto Star 1/2/05"I would be hard-pressed to name an era in which such a book was more necessary...Hedonism is for everyone." --
Nerve.com 1/6/05"It's a simple message, but a good one." --
New York Post 10/31/04"It's hard to stop turning the pages." --
Brentwood Magazine November 2004"Now, gluttonous heathens have their own pocket-sized bible to live by...as easy to swallow as a slice of comfort-food." --
Philadelphia City Paper 11/18/04
"Offers a colorful history of debauchery." -- New City Chicago 12/14/04
"We're sure George W. Bush will keep a copy of this book next to his Bible. It's a must buy." -- Instinct Magazine October 2004
The Awards: Grooviest History -- Esquire January 2005