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Hegarty on Creativity: There Are No Rules Hardcover – April 22, 2014


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Editorial Reviews

Review

“Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random.” (Publishers Weekly)

“Little mantras for the inspiration-starved.” (Communication Art)

About the Author

John Hegarty is one of the world’s most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President’s Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.
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Product Details

  • Hardcover: 128 pages
  • Publisher: Thames & Hudson; 1 edition (April 22, 2014)
  • Language: English
  • ISBN-10: 050051724X
  • ISBN-13: 978-0500517246
  • Product Dimensions: 0.4 x 0.1 x 0.7 inches
  • Shipping Weight: 0.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #95,646 in Books (See Top 100 in Books)

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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Joshua D. Bernoff on December 31, 2014
Format: Hardcover
This is, quite simply, the best non-fiction book I have ever read.

It's very short, and every single page is filled with truth. I kept reading it and saying "yes, yes, that's right, wow, definitely."

You should keep it with you and refer back to it at all times.

OK . . . since this is the first review on Amazon for this book, I ought to tell you what you are getting. Sir John Hagerty is a long-time and successful advertising executive. This is a series or short (2-3 page) observations on how to be creative. It includes ideas such as:

"OK, let's get it out of the way. There is no such thing as originality."

"What does it take to be creative? Fearlessness. . . . .You have to put your creative reputation on the line."

"Whatever you're creating, simplicity is the ultimate goal."

"Get angry. . . . but don't let it eat you up. Instead, find a piece of paper, a canvas, anything, and get it out of you."

I'm afraid my review makes this seem trite and trivial. Instead, I found this book to be as clear and succinct a description of how to ACTUALLY be successfully creative as you will find anywhere. The question for any book is not, is it worth your money, but is it worth your time. This one is.
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By Ryan Glover on March 15, 2015
Format: Hardcover
Good, quick read. Lots of pointers from a seasoned professional who's been there and done that. Will continue to pick this up over the years.
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Format: Kindle Edition Verified Purchase
Simple, nice and useful for every single person in the advertising industry or any industry which needs creativity.
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