From Booklist
Broadcasting’s formative decade—the 1920s—is given new airtime in Rudel’s narrative of commercial radio’s beginnings. The big unknown of the business was what made for a popular and profitable programming format, and Rudel, with extensive professional radio experience, revels in the enterprising personalities who set up shop on this technological frontier. Interestingly, the man who more than any other organized the radio industry, commerce secretary and then president Herbert Hoover, inveighed against advertising as a radio revenue raiser, and although that did become the business model, a wacky collection of entrepreneurs discovered alternative ways of making money. One Rudel showcases was quack doctor John Brinkley, the bizarre subject of Pope Brock’s Charlatan! (2008); others whom Rudel collects also boast biographies, such as evangelist Aimee Semple McPherson (Sister Aimee, 1993, by David Mark Epstein). Whether the broadcaster learned how to sell medical and spiritual salvation, or hit upon sports, spot news, and entertainment as the secrets to programming success, Rudel vividly re-creates the anything-goes atmosphere of the ether’s early days. --Gilbert Taylor
Review
"The Perfect Storm, Silent Spring, and Unsafe at Any Speed all rolled into one. Read this book and you'll never light another match."--George Noory, author of Worker in the Light and host of Coast to Coast AM
See all Editorial Reviews