Review
It isn't every Baja book whose cover photo shows the author at age four and a half riding the fender of his father's new Packard in front of the Leaning Tower of Pisa. But that's Lou Federico, a living Baja legend, who has just published his memoirs, One Hell of a Ride: The Life and Times of Lou Federico. There probably isn't one Baja aficionado in a hundred who can say why Federico, now 79, is so important in the history of the peninsula, but suffice it to say he's the man who built Hotel Punta Chivato, the legendary remote resort south of Santa RosalÃa, Baja California Sur, Mexico, in 1966 and, before that, Mulegé's Hotel Rancho Loma Linda in 1961. To appreciate these accomplishments, you need to keep in mind that the Transpeninsular Highway was not completed until 1974; the brown-ochre decorative stone used at Punta Chivato was ferried by barge from the hills behind Mulegé. Ultimately, Federico lost his financial interests in both properties through the most blatant Mexican estafos (land title frauds) you'd ever want to read about, and he names names and pulls no punches in describing the characters involved in Mulegé, at Punta Chivato, and during a hair-raising coerced trip to Mexico City, escorted by gun-toting government thugs. For anyone interested in the mysteries of Baja's Golden Age, this book comes as a revelation. I read the best parts two or three times, savoring Federico's first-person knowledge and brutal frankness. This is one hombre that minces no words. All the requisite celebrities are there, of course, Duke Wayne in his declining years, Jayne Mansfield in a sad, sad travesty of a wedding ceremony, and Erle Stanley Gardner arriving with not one, but two, helicopters just to name a few. And there are the important but mostly forgotten Mexicans Chi Chi and Quirino Mesa, and their sister, Chayo, who speared giant snook in the Mulegé River with Ray Cannon; the faithful, double-duty hooker-maids who offered their bodies in an effort to sa --Gene Kira
Your book was just great and a wonderful insight into the creation of Punta Chivato. Went out to Punta Chivato a year ago and I was very impressed. You and your workers did a magnificent job and I plan to return someday. Again, thank you for your story and I hope someday you write another book for all of us to enjoy the adventures of your life in Baja, or wherever your journeys take you. --Terry Bold
Your book is incredible reading. Wow! Love reading that stuff about what you pioneers went through. Thanks for one hell of a ride. --Jonathan Roldan
About the Author
Lou Federico is an outdoorsman and entrepreneur who pioneered Baja, California, in the 1960s and 1970s in order to build resort hotels frequented by the likes of John Wayne, Fred Astaire, Jayne Mansfield, Edgar Bergen, and many other celebrities and powerful men and women.