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Hell Yes!: Two Little Words for a Simpler, Happier Life Hardcover – March 17, 2009


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Product Details

  • Hardcover: 96 pages
  • Publisher: Andrews McMeel Publishing (March 17, 2009)
  • Language: English
  • ISBN-10: 0740779192
  • ISBN-13: 978-0740779190
  • Product Dimensions: 6.3 x 5.4 x 0.6 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,390,992 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Elizabeth Cogswell Baskin is the CEO and creative director of Tribe, Inc., an advertising agency with a focus on branded content. She is the author of several books. Elizabeth lives in Atlanta with her husband and son, and does her best to say no to anything that isn't a clear "Hell yes!"

More About the Author

Elizabeth Cogswell Baskin is the CEO and Creative Director of Tribe, Inc, a $5 million branding company working with national and global clients like UPS, Coca-Cola Enterprises, Chick-fil-A and Porsche.

She started Tribe in 2002 in a converted screened porch off her kitchen, partly to avoid going off to an office every day while her son was young. She now has a strong interest in helping other entrepreneurs launch their own companies. In 2005, she wrote a book on female entrepreneurs called "Run Your Business Like a Girl." More recently, she developed a card deck titled "Start Your Own Company" that breaks down the gargantuan task of launching a business into 52 manageable steps, one step per card.

Her most recent book is titled "Hell Yes! Two Little Words for a Simpler, Happier Life" and is mostly about how to say no to the things that aren't important to you so you leave room to say yes to the ones that are.

Elizabeth lives in Atlanta with her husband Steve, son Sam and border collie Lucy. Tribe's office is now in a high-rise five minutes from the house, with a view of the trees stretching out to the Chattahoochee River beyond.

Customer Reviews

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I love the no-nonsense smarts on every page.
Mary Dean
This book is the one you want to keep within reach to remind you of how empowering making the right choices can be.
Elizabeth Ann Albert
I read the book out loud to my husband in the car on the way to vacation, and we've had fun shouting out Hell Yes!
Jeanne Wolfe

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Lisa Shea HALL OF FAMETOP 500 REVIEWERVINE VOICE on May 6, 2009
Format: Hardcover
This small, square book is meant as a quick read, not a long self-help tome. Each page might have just a few words - "Yes!" or "And anything worth doing" or an image of people boarding a plane. The key here is that it is meant to be a quick wake-up call. If you need long, drawn out instructions, then move along to another book. If you'd like a book to scan and refresh your resolve, this will do it.

Pretty much any self help book you read - and most religions as well - will tell you to determine your life's priorities and to work diligently towards them. Do not let yourself get sidetracked by inessentials. Yet modern society bombards us with distractions. Email invitations from people we rarely know. Pressure from work or school to take on new projects. We feel guilted into decisions, pressured into things we really are not that thrilled about.

This book gives you a kick. Are you thrilled about this party, or responsibility, or task? If not, then DO NOT DO IT. If you fill your life up with tons of things you aren't keen on, how could you ever have time in your life to do something you really love? You can't, because you are too busy. And you are too busy because you chose to accept "less than great" matches for you.

Yes you might feel guilty saying no at first. But here's a scenario. Say the PTA asks you to volunteer for a bake sale. You say no. They move on to the next parent and find someone who loves to make cupcakes! Now the other parent is thrilled and very happy. You have free time and can do something YOU love. Everyone wins. These situations can only occur if each person chases their dreams.

The key is not to try to see if something is "slightly better" than something else. If you feel only a mild inclination to take on a new project, then give it a pass. By having time free in your life, you will have less stress, and will have the ability to say "yes!" when that perfect project comes along.

Well recommended.
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2 of 2 people found the following review helpful By Jeanne Wolfe on March 16, 2009
Format: Hardcover
I love this book. It's life-changing and you can start using the Hell Yes! philosophy as fast as you can say Hell Yes! I read the book out loud to my husband in the car on the way to vacation, and we've had fun shouting out Hell Yes! or Hell No! to family decisions that need to be made (do this quietly around young children perhaps). It's a quick litmus test for where we stand. Also, I'm sending this book to all of my friends who are always complaining about how busy they are, but keep booking too many things on their calendar and then exhausting themselves even more.
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Format: Hardcover Verified Purchase
I have since shared this simple little book with several young colleagues and plan to give it to my niece as part of a college graduation package. So many books spin big, complicated theories - this helps boil it all back down - is the answer a "Hell, Yes!" If not, it's probably a "no."
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Format: Hardcover
Hell Yes! Two Little Words for a Simpler, Happier Life offers a simple philosophy and approach to life that helps readers define what is important and how to embrace it. Inspirational drawings by James Yang accompany a fun wake-up call.
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By A. Lee on June 26, 2009
Format: Hardcover
So simple but effective when you need a little inspiration to keep going, and do what you feel most strongly about. Refreshing and it put a smile on my face today!
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Format: Hardcover
Well, it's that time of year again - graduations are occurring all over the country, both for high school and for college. If you're looking for a small gift, maybe in addition to other gifts or for a student you may not know that well, then this would be perfect.

Hell, Yes! is, essentially, a very small reminder on why we should all remember to only take on the things in life that will truly make us happy. Of course, there is a caveat - some things are absolutely necessary whether they make us happy or not...changing my toddler's diapers being a prime example. However, when faced with as many decisions as we are on a daily basis, it can certainly be helpful to realize that we do not always have to say yes.

It's a terrific life lesson that comes in a very small, attractive and easy-to-read package. In fact, it wouldn't be out of place in anyone's library!
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By Christina Cairo on March 10, 2009
Format: Hardcover
Only Elizabeth Baskin will come right out and say what we've all been thinking!
Thank you for delivering such a powerful message in simple style, that allowed me to apply it to my life immediately. Hell Yes I recommend this book to everyone.
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Format: Hardcover
This lovely little book is part poem, part meditation, and mostly a great reminder to focus on the right things to feel better about your life. It would a fantastic gift to friends and a very good book to keep handy to remind yourself how to clarify, and thus simplify, and while still feeling like you are living a fulfilled life. Highly recommended!
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