Beginning in the 1940s, women’s increased buying power allowed them the luxury of beautification, and beautify they did! Showcasing over 300 illustrated advertisements of the time, Hello Gorgeous! looks at the products that became staples for generations of women, and set the standard for innovations in the industry. Everything from skin care to hair products, from razors to toothpaste were touted as the key to eternal youth and womanly appeal, and they’re all here, from Camay to Prell to Lustre Crème. The author's commentary explores the science, the stats, and the little-known secrets of the formative years of female beauty.
My most recent book is Career and Corporate Cool(TM)- How to Look, Dress, and Act the part at every stage of your career.
I'm a noted pop culture and trends expert and president of GTK Marketing Group, which creates and implements brand strategies, promotions, and high-profile events for the fashion and entertainment industries.
The Washington Post calls me "A hotshot NYC Beauty Consultant", ABCNews.com refers to me as "Celebrity Style Maven." I've transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. I'm a a noted expert on style, marketing and trends who is regularly quoted in The New York Times, CNN.com, The Washington Post and many others, as well as a business and lifestyle writer whose work has appeared in Fortune, Fortune Small Business, USA Weekend, Men's Health, Brandweek, and many other publications. I'm also the author of Hello Gorgeous! Beauty Products in America '40s-'60s, a NYC Public Library pick for 2007.
Visit: www.rachelweingartenbooks.com for more information
