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Helmut Krone. The Book: Graphic Design and Art Direction (Concept, Form and Meaning) After Advertisi Hardcover – Import, January 1, 2005


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Product Details

  • Hardcover: 280 pages
  • Publisher: The Cambridge Enchorial Press (2005)
  • Language: English
  • ISBN-10: 0954893107
  • ISBN-13: 978-0954893101
  • Product Dimensions: 13.2 x 9.8 x 1.2 inches
  • Shipping Weight: 4.6 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #705,886 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Alain on August 10, 2009
Format: Hardcover
Creative Review, September 2005
"...Every art director, copywriter, planner, account person and client should read it... Clive Challis has done an excellent job.

Book Description
Helmut Krone (1925-96) was a leading seditionary in the Creative Revolution (1954-64) that transformed graphic design and advertising, i.e., his campaigns for Volkswagen & Avis ("We try harder"). The book contains 800 illustrations: Krone's work, the work which influenced him, and the work his superceded. Relying on primary sources, the book incorporates Krone's portfolios, notes, and manuscripts; the records at Doyle Dane Bernbach; the contemporary trade press; and nearly 150 interviews with colleagues, competitors, and other seditionaries.
The book is conceived as the definitive primer, not only on Krone, but on the arrival of modern advertising art direction; the thinking behind it and the questions which Krone asked himself in order to provoke new meanings from design, typography and photography -- methods which continue to stimulate new and relevant solutions today. 280p. Large format: 252mm x 339mm x 30mm. ART-GRAPHIC DESIGN.
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Helmut Krone was one of the idols of my generation of advertising art directors and we all studied his work looking for the key elements of his success. This book told me so much more than I could have guessed at the time, both about the work and the driven, difficult man who created it. Seeing his "book" as it is (or was) known in the business - that is, his portfolio of work - is revealing, to say the least. Krone was a master, but he had his failures, as we all did. His relentless search for "new" took its toll, but he helped make art direction a true profession and made advertising a business that thousands of talented men and women eagerly sought to be a part of. This is a great book and required reading for anyone who seeks to communicate visually at the highest level.
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If you are in the marketing world as a professional, this is a book you should seriously consider adding to your library. Though the price tag is hefty, it is a worthy reference book. It is one you will return to again and again not only as a source for how it used to be done, but for how you might try it today. Great idea book or one that will spur your imagination.
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This book is essential to any art directors book shelf. The hefty price is worth it for this hefty book
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