- Sorry, this item is not available in
- Image not available
- To view this video download Flash Player
Changing the world, one letter at a time…
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more
95 minutes of bonus interviews English and German subtitles
One of the wittiest, most diligently researched, slyly untelligent and quietly captivating documentaries of the year. --Time Out London
Provocative. --NY Times
Viewers are in for an exclamation point of joy from such a well designed doc. --Entertainment Weekly
Entertaining (for me). Well done. We should all watch and understand print better.Published 8 hours ago by John L. Chico
This is a fascinating documentary, made in 2007, about the modern Helvetica typeface, invented in Switzerland in 1957, and widely used beginning in the 1960s and 1970s. Read morePublished 2 months ago by Daniel A Levin
A great historical overview if this clean useful type font, Helvetica, that wd see everywhere. I used it in my high school graphics class. Geared toward a sophisticated audience.Published 2 months ago by Evelyn D. Nitzberg