- Sorry, this item is not available in
- Image not available
- To view this video download Flash Player
Changing the world, one letter at a time…
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more
95 minutes of bonus interviews English and German subtitles
I really tried to go outside my comfort zone with this movie, but I honestly could not get through the first 10 minutes. This is not meant for those with a short attention span.Published 16 days ago by Nina
A very interesting look at the font. I teach a class that gives communication and journalism students a crash course in basic design concepts and show this film to drive home the... Read morePublished 1 month ago by Rob Q.
Interesting and well produced documentary. Who knew a font could be so life changing?Published 1 month ago by Barbara
Interesting movie, had to watch for a class. Amazing how Helvetica took over the signage world.Published 1 month ago by Jeepers
The documentary is very well put-together. It traces the history and the impact of the world's most ubiquitous typeface. Read morePublished 1 month ago by rbrogan3
Entertaining (for me). Well done. We should all watch and understand print better.Published 2 months ago by John L. Chico