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Changing the world, one letter at a time…
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more
95 minutes of bonus interviews English and German subtitles
Good historical perspective about the evolution of modern design and how it impacts business and social communication.Published 3 months ago by Stephen Coscia
I bit dated now. Mentions of Myspace's customize-ability (?) being its wonderful, most powerful feature sound a little funny now. Read morePublished 6 months ago by Jeff
I'm developing a website for my business and playing an active roll in the design. My graphic artist recommended Helvetica. I found it gives context to the use of typography.Published 10 months ago by Harvey S.
Fantastic look at the world of type and contemporary design. A real gem for anyone interested in the history of visual designPublished 10 months ago by els2011
I use this in a class on visual literacy, when we cover the topic of typography. It's an interesting documentary, with people holding strong opinions about something we probably... Read morePublished 12 months ago by Elizabeth E. Viall