Amazon.com: Henry Ford: Mass Production, Modernism and Design (Studies in Design and Material Culture) (9780719041730): Ray Batchelor: Books

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Henry Ford: Mass Production, Modernism and Design (Studies in Design and Material Culture) [Hardcover]

Ray Batchelor (Author)


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Book Description

March 1995 0719041732 978-0719041730
Henry Ford is often thought of as being the ultimate American folk hero who developed one of the most important changes to 20th-century American society - mass production. With his successive teams of engineers, Ford developed technologies which placed the motor car at the disposal of millions of people, freeing them from previous notions of distance and space, and re-shaping the modern urban environment worldwide. This is an exploration of the history of the technologies Ford was involved with, and also the intellectual and psychological outlook of the man, revealing doubts that Ford experienced about his groundbreaking discovery and its effects on society. It integrates the American tale with the British one, exposing the problems the company faced when it attempted to export into Britain the work practices which had swept away competition in America.

Product Details

  • Hardcover: 160 pages
  • Publisher: Manchester Univ Pr (March 1995)
  • Language: English
  • ISBN-10: 0719041732
  • ISBN-13: 978-0719041730
  • Product Dimensions: 8.8 x 6.2 x 0.5 inches
  • Shipping Weight: 14.4 ounces
  • Amazon Best Sellers Rank: #6,559,529 in Books (See Top 100 in Books)

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