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"Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation" (Gulf Business, March 2007)
"…brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator." (Securities and Investment Review, March 2007)
"It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct, November 2007)
Unless you have a good explanation of mass behaviour, you won’t have much chance of altering it. This is why so many government initiatives struggle to create real change, why so much marketing money fails to drive sales, why most M&A programmes reduce shareholder value and most internal change projects don’t deliver lasting transformation.
Herd explains the ‘why’ of our struggles to influence mass behaviour. It reveals that most of us in the West have misunderstood the mechanics (the ‘how’) of mass behaviour because we have misplaced notions of what it means to be human. Mark Earls uses a diverse range of different sources, anecdotes and evidence - from Peter Kay and urinal etiquette to international rugby and rise of the Arctic Monkeys - to show that we are at heart a ‘we-species’, but one suffering from the ‘illusion of I’.
In doing so, Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass-behaviour. Bold in its conception and engaging in its execution, Herd offers the most radical new theory of consumer behaviour in a generation.
Humans are not as different as individuals as they seem to think. And that way of thinking sets them up to be manipulated. Read morePublished 4 months ago by Shadows
it has a few good ideas and some nice examples. But the writing was nothing exciting, and the whole thing could have been said in a magazine article.Published on February 13, 2013 by Kim C.
It was interesting to work with you. I long to work with you even in the near future. best regardsPublished on July 3, 2012 by pkomot
I enjoyed this book more than any other I have read in the last two years.
HERD is a fun, awe-inspiring outing. Read more