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Herding the Moo: Exploits of a Martial Arts Cult Legend of the Upside Down King Paperback – July 6, 2006


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Product Details

  • Paperback: 324 pages
  • Publisher: Trafford Publishing (May 4, 2006)
  • Language: English
  • ISBN-10: 1412085144
  • ISBN-13: 978-1412085144
  • Product Dimensions: 7 x 0.7 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #276,471 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews

17 of 17 people found the following review helpful By Kim A. Rieser on January 19, 2007
I was a member of the inner circle of the Chung Moo Quan organization in the late 70's and early 80's. I found Herding the Moo to be an accurate account of the dynamics that exist at the top levels of the John C. Kim organization. These pages reveal the inner workings of the cult that are veiled from the public eye in a very calculated way. Former cult members will easily recognize the pattern of lies, deceit, and betrayal, as well as the subtle techniques of grooming that we fell prey to as loyal followers of John C. Kim.

I laughed at Joe Smith's antics which typify the ridiculous missions we were assigned. I wept when I discovered that women other than me had been sexually abused in this cult. I raged when I learned that this charismatic charlatan has continued to masquerade as a martial arts master for over 30 years.

For those currently involved in Oom Yung Doe, Herding the Moo will provide you with information to ponder. I hope that it will generate questions. Do not hesitate to pose those questions to your instructors. For parents with children in OYD, Herding the Moo is an essential read.

Kim Rieser; Helena, MT (formerly Naperville, IL)
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14 of 14 people found the following review helpful By S. Furio on July 29, 2006
Herding the moo is an exellent book, It details how this martial art cult captures the souls of its students, then exploits and manipulates it.

After nearly two decades in this cult, i felt alone and betrayed. This book was written in a way that explains that i was not alone. In fact not only did the author go through what i was going through, students in other states Illinois, Boston, MN, Washington, and Californina were also going through the same manipulations.

I bet if we dug deeper we would find students in other parts of the world going through the same things, (Pusan, Seoul, Guam, Australia, Canada)

The leader and this martial arts group is evil, if you know anyone in this group, or are in this group you should run as far as you can away from them.

They used to promote "True, right and correct", This is what hooked me living true, living right, and living correct.

After two decades the only way i found I could live true, right and correct was to leave.

This group is about control and manipulation and generating cash.

This is an exellent book showing the dangers of a martial arts group.

5 stars
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12 of 13 people found the following review helpful By Gian S. Lencioni on September 24, 2006
I read this book cover to cover, and then read it again. I have to say it is a very accurate account of how the cult of Oom Yung Doe (Formerly Chung Moo Quan/Chung moo Doe), operates. It clearly shows step by step how a young beginner is slowly indoctrinated and brainwashed into the cult, and how their lives slowly decay a little at time until they have been totally swolloed up. You can see how bank accounts are drained step by step, and how lives are ruined, marriages destroyed, and ultimately how ones soul is blackend by the experience.

This is a good book not only for those who are in the cult of John C Kim, but also for those who have family members, or friends involved. Every martial arts school that is anywhere near an Oom Yung Doe school should have one as well.

It is a well written, and well chronicled book. I found it to be an enjoyable read, and the writer's sense of humor complements the all too real events that occurred in the story.
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9 of 9 people found the following review helpful By P. B. Edge-Salois on October 25, 2007
I liked this book and enjoyed reading it -- it was sad and funny at the same time, and should serve as a strong warning to would-be martial arts students.

My only complaints (why I docked it 1 star):

* It is very poorly edited -- rife with typos and other minor bugaboos. A skilled editor could have improved this book considerably.

* I would have liked to see more names, facts (court dates, etc.) and resources (Web sites, links to articles, etc.) to support the claims and stories. (Not that I don't believe them, but hard evidence would further support the book).

Also, it would be interesting to know how the schools continue to operate today, now that Kim is out of prison.
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9 of 9 people found the following review helpful By R. Johnson on September 12, 2006
The Moo has touched the lives of thousands. We believed without questioning. Now we question everything. Years lost, love lost, money gone, pain has followed.
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9 of 9 people found the following review helpful By P. Furio on August 1, 2006
Exellent book.

Evil cult.

Keep yourself, your family, your friends, away from this cult

P.F.
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8 of 8 people found the following review helpful By F.K. on July 29, 2006
Great read! I could not put it down.

Joe smith does a great job of capturing what life inside the

OYD organization is like.
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9 of 10 people found the following review helpful By L. A. Kane TOP 1000 REVIEWERVINE VOICE on February 4, 2008
This book provides fascinating insight into the notorious Chung Moo Doe (a.k.a. Chung Moo Quan, Oom Yung Doe, etc.) martial arts cult founded by John C. Kim (a.k.a. Chull Kim, Jack Park, or "Iron" Kim). Although the group was exposed in the CBS investigative report The Cult and the Con in the late 1980s as well as in the article "Cult of the Quan" in Martial Arts Professional magazine, the organization still exists today. Having served time for tax evasion and conspiracy, the founder and thirteen members of his inner circle have already been released from prison. No doubt fearing repercussions, the author writes under the penname Joe Smith.

"Smith" explains how he was taken in by the "True, Right, and Correct" teachings of a narcissistic sociopath. He sold his new Oldsmobile Cutlass, drove away his friends, gave up on his college education, changed jobs, and ultimately spent tens of thousands of dollars to earn a nearly meaningless black belt and become an instructor in the cult's system. Eventually he became disillusioned with the group, developed the fortitude to pull himself away from their teachings, got his life in order, and wrote about his experiences.

While the author's writing is a bit uneven and (understandably) overly vitriolic at times, there is nothing a good editor couldn't fix straightaway. His story is interesting and important. Packed with riveting vignettes of cult life, this cautionary tale is one that all devoted martial artists and aspiring practitioners ought to read.

The book elucidates why otherwise intelligent people would join a cult. Often it's because the group fulfils and/or exploits deep-seated psychological needs that victims may not even be aware of.
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