From Publishers Weekly
Peale's foreword sets the tone for this saga of the Pamplin family, whose success generation after generation is attributed to the "power of positive thinking," along with "help from the Higher Power." Pamplin and his coauthors reconstruct a 1000-year genealogy dating from about the Battle of Hastings as background for the great fortune amassed by contemporary Pamplins. Senior shaped the conglomerate Georgia Pacific Corporation; Junior, who claims to have made his first million dollars while still an undergraduate, in addition to his business career is a minister who founded the Christ Community Church, which engages in a wide range of philanthropic, academic and ecological activities in the Northwest. This self-congratulatory, scripture-enhanced account will be of interest primarily to the inspirational market. $200,000 ad/promo; author tour.
Copyright 1994 Reed Business Information, Inc.
The Pamplin family is mostly English but derives its name from a Spanish ancestor. Commerce drew one Ferdinand De Berlada to Essex, and in order to seem more English he took the name Pamplin--a corruption of "Pamplona." This kind of detail is a genealogist's delight, and Pamplin leads you through 1000 years of such details as his English and American forebears experience history. His most lengthy portraits are of his father and himself. The senior Pamplin, the long-time head of Georgia Pacific, presides over one of the largest private fortunes in the U.S. His son is a chip off the old Pamplin, having invested $30,000 in a horse that paid back $2,000,000 in stud fees. Nowadays, he works in the family's corporation and is a minister. His book is aimed at Christians in business, and it's no accident that Norman Vincent Peale contributes an introduction. Pamplin's message is work hard, be optimistic, and trust in God. His isn't a boring book, although any family's history could prove as interesting, if that family could throw piles of money at the research and writing.
Heritage boasts a huge marketing effort, and the Pamplin saga should appeal not just to Christians in business but to genealogy patrons.
John Mort