In Heuretics—a word defined as "the branch of logic that treats the art of discovery or invention"—Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.
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Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method... [A] stunning performance.
(Tom Conley Philosophy and Literature )A book like Ulmer's, that aims to put theory to use to create a generative apparatus for the writer's invention, is a breath of fresh air for me. I don't know of anybody who has tried to make of post-structuralist theory a heuristic in anything like the comprehensive way that Professor Ulmer does in Heuretics.
(Eugene K. Garber, State University of New York at Albany )
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Heuretics continues a project of invention in progress for two decades now, applying to academic discourse the lessons arising out of a matrix crossing French poststructuralist theory, avantgarde art experiments, and electronic media in the context of schooling. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
choral word, electronic rhetoric, psychological gesture, beau geste, living tableau, gravel plant, argumentative writing, eureka experience, emotional sets, electronic apparatus, theoretical curiosity, beautiful death, social machine Key Phrases - Capitalized Phrases (CAPs): (learn more)
Miles City, Gary Cooper, Yellowstone Desert, Fort Zinderneuf, Columbian Exposition, Jacques Derrida, Emotional Recall, North Africa, Twin Peaks, University of Florida, Villette Park, United States, Francis Bacon, Pillars of Hercules, Plato's Timaeus, Red Cryer, Richard Hugo, Roland Barthes, American Indian Movement, Columbus Day, Lee Strasberg, Martin Green, Parc de la Villette, Peter Eisenman, World War New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Heuretics continues a project of invention in progress for two decades now, applying to academic discourse the lessons arising out of a matrix crossing French poststructuralist theory, avantgarde art experiments, and electronic media in the context of schooling. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
choral word, electronic rhetoric, psychological gesture, beau geste, living tableau, gravel plant, argumentative writing, eureka experience, emotional sets, electronic apparatus, theoretical curiosity, beautiful death, social machine Key Phrases - Capitalized Phrases (CAPs): (learn more)
Miles City, Gary Cooper, Yellowstone Desert, Fort Zinderneuf, Columbian Exposition, Jacques Derrida, Emotional Recall, North Africa, Twin Peaks, University of Florida, Villette Park, United States, Francis Bacon, Pillars of Hercules, Plato's Timaeus, Red Cryer, Richard Hugo, Roland Barthes, American Indian Movement, Columbus Day, Lee Strasberg, Martin Green, Parc de la Villette, Peter Eisenman, World War New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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31
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- Beau Geste by Percival Christopher Wren on 11 pages
- Beyond the Pleasure Principle (Norton Library) by Sigmund Freud on 4 pages
- The Manhattan Transcripts by Bernard Tschumi on page 197, page 198, and Back Matter
- Descartes: Discourse On Method by Laurence J. Lafleur on page 11, page 42, and Back Matter
- The French Foreign Legion by Nigel Thomas in Back Matter (1), and Back Matter (2)
See all 100 books this book cites
- How a Film Theory Got Lost and Other Mysteries in Cultural Studies: by Robert B. Ray on page 86, Back Matter (1), and Back Matter (2)
- Gottfried Semper in Zurich - An Intersection of Theory and Practice by Mikesch W. Muecke on page 122, page 209, and Back Matter
- Perform or Else: From Discipline to Performance by Jon McKenzie in Back Matter (1), and Back Matter (2)
- Cinephilia and History, or The Wind in the Trees by Christian Keathley in Back Matter (1), and Back Matter (2)
- Inventive Intercourse: From Rhetorical Conflict to the Ethical Creation of Novel Truth by Professor Stephen R Yarbrough on page 58, and Back Matter
See all 31 books citing this book
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