Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.
Download to your computer
Kindle Cloud Reader
Facebook Twitter Pinterest

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising Paperback – February 8, 2008

by Luke Sullivan (Author)
4.5 out of 5 stars 33 customer reviews
See all formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
—
$4.49 $0.37

There is a newer edition of this item:

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
$16.33
(11)
In Stock.
Maximize Your Potential: Grow Your Expertise, Take Bold Risks and Build an Incredible Career (The 99U Book Series)
Up to 50% off select books
Featured titles are up to 50% off for a limited time. See all titles

Customers Who Bought This Item Also Bought

Page 1 of 1 Start overPage 1 of 1
This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.
Back
  1. Ogilvy on Advertising
    David Ogilvy
    4.6 out of 5 stars 240
    #1 Best Seller in Advertising Graphic Design
    Paperback
    $17.93 Prime
  2. Advertising Concept Book (Second Edition)
    Pete Barry
    4.7 out of 5 stars 42
    Paperback
    $21.22 Prime
  3. Truth, Lies, and Advertising: The Art of Account Planning
    Jon Steel
    4.6 out of 5 stars 49
    Hardcover
    $27.93 Prime
  4. Positioning: The Battle for Your Mind
    Al Ries
    4.3 out of 5 stars 249
    Paperback
    $11.31 Prime
  5. Confessions of an Advertising Man
    David Ogilvy
    4.5 out of 5 stars 103
    Paperback
    $11.21 Prime
  6. It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
    Paul Arden
    4.2 out of 5 stars 172
    Paperback
    $7.00 Prime
Next

Customers Viewing This Page May Be Interested In These Sponsored Links

  (What's this?)
NO_CONTENT_IN_FEATURE
Image
Interested in the Audiobook Edition?
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.

Product Details

  • Paperback: 352 pages
  • Publisher: Wiley; 3 edition (February 8, 2008)
  • Language: English
  • ISBN-10: 0470190736
  • ISBN-13: 978-0470190739
  • Product Dimensions: 6 x 1 x 8.9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #102,169 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested In These Sponsored Links

  (What's this?)

Customer Reviews

Top Customer Reviews

5.0 out of 5 starsIt just gets better
By Eoghan Nolan on April 15, 2008
Format: Paperback
I already reviewed the first edition of Whipple here in 2001. The third edition is even softer and more absorbent. The two new chapters add to its value- and are so entertainingly written that I even stayed awake for the bit about short-form versus long-form DRTV. (The new media chapter merits a book in itself though- why not go for it, Luke?) Meanwhile this book comfortably retains the title of the best all-round book on the business. Thanks again.
Comment 13 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5.0 out of 5 starsMost other advertising books pale in comparison!
By J. Carl on October 8, 2011
Format: Paperback
My friend at Crispin Porter Bugosky recommended this to me. Apparently everybody at their Swedish office is given it when hired. Go figure. So what can be said about this book that hasn't already been said?

I have one problem with it. It's so well written and such an easy read that you tend to go through it too fast. Luke Sullivan is truly entertaining all the way through. At the same time the chapters are dense with wisdom and advice. So, it seems to be a book you might have to read more than once. I just started rereading it and it's a very good travel companion for all my busrides to work. It makes studying a very easy task.

I rated this book 5 stars, since I really can't see anything wrong with it. That is not to say that it's complete and that it can't be refreshing with another author's perspective on the copywriter profession. George Felton's book Advertising, concept and copy is another great book. Whereas Luke Sullivan takes the position of the funny, older collegue who you love to chat with, George Felton seems somewhat more of teacher. His book is very well structured and can go pretty technical (which I love) in discussing the verbs you use etc.

I recommend both these books fullheartedly and I plan to read Hey Whipple at least three times, til everything has been absorbed. (Thing is, it's a rereading you would be looking forward to!)
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
4.0 out of 5 stars"Good advertising builds sales. Great advertising builds factories."
By Jeffrey Swystun on July 27, 2011
Format: Paperback Verified Purchase
There is a very real reason why Sullivan's book is in its third edition - direct and brutal honesty. It must have been a cathartic experience for him to write a book of valuable rants that challenges so much of what is wrong about advertising. It is really a clarion call for everyone to stop debating art versus science and just get on with it. It is also a plea to cease making it more complicated than it has to be or really is. His wry humor and love of the business comes out on every page.

Sullivan also displays great reverence for Bill Bernbach starting with Bernbach's observation that "a commercial needn't sacrifice wit, grace, or intelligence in order to increase sales." And this was an important aspect for me given my time in marketing and advertising. Too many have spoken and been hung up on the art of the profession pursuing vacuous awards instead of focusing on selling more of the client's product and services. He paraphrases this old chestnut which still applies, "Good advertising builds sales. Great advertising builds factories." Sullivan goes furthest in his praise of the founder of DDB with, "everything that's any good about this business seems to trace its heritage back to this man, William Bernbach."

The book is well laid out though it may seem a bit dated given the emphasis on television, print and radio. However, the lessons still have great application to social media, digital, and mobile. Really great bits in the book include: "How to do a Volkswagen ad", the bourbon project, pitch tips, the real value of award shows, types of clients and how to work with them, types of colleagues and how to work with them, the six phases of an advertising project, and advice for those entering the industry.Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
4.0 out of 5 starsFor marketers, this is a good honest look from the Creative side in client/agency relationships
By A. Stone on September 16, 2011
Format: Paperback Verified Purchase
This often amusing, seemingly quite honest, and occasionally irreverent book takes a good look at what its like to be on the agency side of "advertising". I use quotes as what is advertising has changed dramatically over time.

The book has been written from the point of view of a long term creative speaking to a new creative, or someone interested in pursuing the field. I am neither of those descriptions. How I found the book useful and insightful was understanding more of the perspective of the creatives I have worked with in the past and look forward to working with in the future. By understanding more about how they think - which this book does a good job of exposing - I hope to provide better direction to improve the creative we work on together.

for this use, I think the book is well done. for the target it was written for, I am less clear!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5.0 out of 5 starsStill relevent wisdom and writing and creating great ads
By Adam Strasberg on June 12, 2009
Format: Paperback
There are a lot of books that litter the bookshelf closest to where I work. Those are the special books, the books that regardless of topics, I go back to again and again, "Hey Whipple" is one of those books.

I haven't read the third edition yet, but in my opinion, the wisdom and observations in this book still hold up.

Its subtitled "A Guide to Creating Great Ads," and that's exactly what it is. Filled with observations, tips, stories and examples, it really is the one book on advertising that anyone interested in the craft should read. What I really like is that Sullivan writes in an engaging tone, and he offers advice that gives you a good theoretical grounding ("Rule #1 in producing a great TV commercial. First you must write one") while also being eminently practical ("Write sparely").

The book breaks down advertising into print, TV and radio, then ends with some trouble shooting stories and advice ("Peck to death by ducks").

Ultimately the book is a call to raise your sights and aim for smart, elegant, and creative advertising instead of merely 'effective' work.
1 Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

5.0 out of 5 starsGreat intro to Advertising!

This is a well written introductory text for any student of advertising. For a text book it really holds your interest.

Published 14 months ago by Yo Mama
5.0 out of 5 starsGreat read, regardless.

It's so well written that it's an entertaining read in itself, whatever your professional aspirations.

Published 18 months ago by K
5.0 out of 5 starsFive Stars

Absolutely love this book, great ads from back in the day!

Published 22 months ago by boldlyadventurous
4.0 out of 5 stars4-Ply advice for honing the ad copy tradecraft

A great read. Lots of nifty little nuggets for both aspiring copywriters and pros. Devoid of charts, graphs and other boring academic "visual aids. Read more

Published on April 11, 2014 by Avid Reader
5.0 out of 5 starsLoved it

Another great advertising book that I continue to read over and over again, excellent advice and highly recommended. Highly recommended.

Published on September 18, 2012 by Michelle
5.0 out of 5 starsWONDERFULLY ENTERTAINING & ENLIGHTENING!

the mispunctuation at the bottom of page 208 disturbed me, but i somehow managed to put that behind me and finish this wonderful book! Read more

Published on February 14, 2012 by acme adworks
5.0 out of 5 starsFor VAEDU 397

I just finished reading this book as a class assignment and it was one of the most enjoyable assignments I have ever had.

The author speaks with such skill and ease. Read more

Published on December 7, 2011 by lcoulson
4.0 out of 5 starsSqueeze that, read this.

Luke Sullivan has written one of the best adland books around. He writes a great blog too. And rumour has it he's currently working on a 2011 edition of this great book. Read more

Published on October 4, 2011 by Stanley Johnson
5.0 out of 5 starsRead this and your ads will suck less

Luke Sullivan is one of the best copywriters out there and this book will reveal many of his secrets to making ads that don't suck. Read more

Published on July 22, 2011 by Tommy Wiseau
5.0 out of 5 starsA Great and Interesting Read

Sullivan's "Whipple" threw me headfirst into the world of advertising with little to no prior knowledge. Read more

Published on March 15, 2011 by Wes Locher

There's a problem loading this menu right now.

Learn more about Amazon Prime.