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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition 2nd Edition
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Top Customer Reviews
Luke Sullivan is a well-known, award-winning copywriter who's been around for some time, but who still manages to keep a fresh perspective. And this book probably demonstrates why. Sullivan definitely loves the art of advertising and copywriting. While this is not a strict how to book, it does contain serious advice on the ins-and-outs of copywriting and advertising.
Sullivan wisely keeps an irreverent tone throughout the book, all the while taking us through the process of ad creation. He even skewers a few advertising icons along the way. Even if you are not an advertising professional or someone with an interest in advertising, this book is an entertaining read and well worth the price of admission.
Amazing! I can't believe how right they were. It gave me such a better understanding of what I should be doing and in such a humorous way that it didn't feel like I was reading a textbook, it felt like I was having a casual conversation with a hilarious, experienced professional. Quick read.
I highly recommend this book, it gives you the facts straight out in a way that's not only educational but extremely entertaining. If you're looking for a book to get insight into this exciting world, get this one and then if you don't like it, check out one of the million books he recommends at the end of the book.
Buy it. Enjoy! :-)
This book is so full of the best observations and u will use them yourself, as sooon as u put down the book, I am sure. But, u will pick it up again, this book deserves a re-read again and again! Thnx Luke!!!!!!
I tell them that the first thing I'm going to do is save them some cash. This book is the ONLY book about creativity that an ad creative needs. Don't be fooled by the books with a wacky dude with a lightbulb over his head promising to jumpstart your creativity. Life jumpstarts your creativity. If you have any actual talent at all, you just need to learn how to pound all of that stuff into a good ad.
This book is from one of the living greats of this business and he gives you the best description of advertising life.
There are about five other books that constitute a full course meal of basic ad know-how, but you're going to have to wait for my So You Wanna Guide for that. Unless you are one of the lucky/unlucky souls that gets me on the phone.
Most Recent Customer Reviews
Excellent product; exactly what i was looking for. Quick shipping.Published 17 months ago by John Micich
Advertising must, I give to all the newbie's who wanna get into this crazy businessPublished 18 months ago by Meighan E McGuire
After reading the eye-opening Hey Whipple Squeeze This by Luke Sullivan, I have a greater understanding of the advertising-creating process and a greater appreciation for the time... Read morePublished 21 months ago by Jason S
Great book. Engaging. Interesting. Applicable.
Great for designers and marketers alike. Sometimes success is hard to kill. Read more
This book is a classic. Get a look at the advertising industry and what it takes to break in from a veteran. Read morePublished on April 8, 2013 by W. R. Head
I was recently at an agency talking to some young copywriters about the business of making advertising with words, when I noticed this edition of Luke Sullivan's great book sitting... Read morePublished on September 12, 2012 by Them
This was recommended to me by a commercial photographer and an art director with 20+ years of success. They were so right. Read morePublished on August 10, 2012 by RDN
I went back and forth between giving this three and four stars. Four because this book was revolutionary. Three because this book is good for mainly one type of advertising. Read morePublished on June 5, 2012 by keepit real