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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition [Paperback]

Luke Sullivan
4.7 out of 5 stars  See all reviews (114 customer reviews)


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There is a newer edition of this item:
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 4.5 out of 5 stars (40)
$14.87
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Book Description

April 4, 2003 0471281395 978-0471281399 2
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.


Editorial Reviews

Review

"Overall, if you want to get into doing banner ads, this book makes a great read…I feel like a better ad designer now that I’ve read it!" (TamsPalm blog, September 2006)

From the Publisher

A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there." --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 2 edition (April 4, 2003)
  • Language: English
  • ISBN-10: 0471281395
  • ISBN-13: 978-0471281399
  • Product Dimensions: 8.8 x 6 x 0.8 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (114 customer reviews)
  • Amazon Best Sellers Rank: #333,588 in Books (See Top 100 in Books)

More About the Author

Luke Sullivan just released his second book, titled "Thirty Rooms To Hide In: Insanity, Addiction and Rock 'n' Roll in the Shadow of the Mayo Clinic." AUTHOR STATEMENT: "'The Shining,' ... but funnier. That's about the best way I can describe the book. It's the story of growing up with my five brothers in a big dark house in Minnesota back in the '50s and '60s. Even with winters raging outside and our father raging inside, we still managed to have a wildly fun, thoroughly dysfunctional time growing up, thanks to the protection of our mother. With dark humor as the coin of our realm, and the Beatles as true north on our compass of Cool, we made movies, started a rock & roll band, and wise-cracked our way though a grim landscape of our father's insanity, Eisenhower's Cold War, fallout shelters, and JFK's assassination." See more content, photos, videos, at ThirtyRoomsToHideIn.com.


Customer Reviews

I first read the book from a borrowed copy. Kav  |  23 reviewers made a similar statement
Well written, and very enjoyable to read. "diam0ndkitty"  |  27 reviewers made a similar statement
Most Helpful Customer Reviews
9 of 10 people found the following review helpful
4.0 out of 5 stars Educational and Funny at the Same Time January 22, 2004
Format:Paperback
My list of must read books for those who want to enter the advertising field or are already in it and want to expand their skills keeps growing. After reading "Hey, Whipple.." I've added another great book to my list of recommendations.

Luke Sullivan is a well-known, award-winning copywriter who's been around for some time, but who still manages to keep a fresh perspective. And this book probably demonstrates why. Sullivan definitely loves the art of advertising and copywriting. While this is not a strict how to book, it does contain serious advice on the ins-and-outs of copywriting and advertising.

Sullivan wisely keeps an irreverent tone throughout the book, all the while taking us through the process of ad creation. He even skewers a few advertising icons along the way. Even if you are not an advertising professional or someone with an interest in advertising, this book is an entertaining read and well worth the price of admission.

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6 of 6 people found the following review helpful
5.0 out of 5 stars It's GRRRRRREAT! October 15, 1999
Format:Paperback
Sorry, couldn't resist. This is a must-have, especially for all junior copywriters. With a sense of humor and simplicity, the author delivers a book you'll read in a night, and the inspiration to write tomorrow's one-show winner. He tackles everything from radio production to presenting your own work. So if you feel like you're working under a Creative Dictator. Here's your replacement. You'll be inspired even if you're just working on some flaky cereal ad
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5 of 5 people found the following review helpful
5.0 out of 5 stars Great book! June 16, 2006
By Martins
Format:Paperback
If you want know all about ads: thats the book. Simple, fun and fast. Read two times. One for fun and other to learn.
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Most Recent Customer Reviews
5.0 out of 5 stars A Must-Read for Advertising Students
This book is a classic. Get a look at the advertising industry and what it takes to break in from a veteran. Read more
Published 1 month ago by W. R. Head
4.0 out of 5 stars Good news for inhabitants of copyland
I was recently at an agency talking to some young copywriters about the business of making advertising with words, when I noticed this edition of Luke Sullivan's great book sitting... Read more
Published 8 months ago by Them
5.0 out of 5 stars entertaining, educational, must-read
This was recommended to me by a commercial photographer and an art director with 20+ years of success. They were so right. Read more
Published 9 months ago by RDN
3.0 out of 5 stars Great book for one kind of advertsing for large media budgets...
I went back and forth between giving this three and four stars. Four because this book was revolutionary. Three because this book is good for mainly one type of advertising. Read more
Published 11 months ago by keepit real
4.0 out of 5 stars not bad to get a summary on graphic techniques
I liked that you can find a lot of examples and ideas for setting up graphic content on advertising works. Read more
Published 14 months ago by Flavio Tosi
4.0 out of 5 stars advertising
Hey Mister Whipple is a good source of fundamental information and skills to learn for anyone looking for employment in advertising
Published 16 months ago by cann
5.0 out of 5 stars Creative Concepting Class Made Portable
Outrageously funny while shining a clear bright spotlight on both the craft of concept generation, and the "environmental" challenges, in a modern corporate workplace.
Published on November 19, 2010 by M. Peck
5.0 out of 5 stars Don't have to be interested in advertising to like this book
The book was highly recommended by multiple professional copywriters and it's hard to pass up advice as easy as purchasing a book. Read more
Published on November 30, 2009 by Samantha Nummi
5.0 out of 5 stars very clever and a lot of fun to read.
I was told to read this book from a very good colleague of mine, the former creative director of Y&R who has a copy writer background. Read more
Published on June 30, 2009 by Erman Erkur
3.0 out of 5 stars Potentially dangerous book for people who create advertising
I thought the book was so-so and I disagree with about half of what the author states. The problem I have with this book is it focuses too much on creativity and image and not... Read more
Published on June 9, 2009 by Peter C. Geisheker
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