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Most Helpful Customer Reviews
9 of 10 people found the following review helpful:
4.0 out of 5 stars
Educational and Funny at the Same Time,
By
This review is from: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition (Paperback)
My list of must read books for those who want to enter the advertising field or are already in it and want to expand their skills keeps growing. After reading "Hey, Whipple.." I've added another great book to my list of recommendations.Luke Sullivan is a well-known, award-winning copywriter who's been around for some time, but who still manages to keep a fresh perspective. And this book probably demonstrates why. Sullivan definitely loves the art of advertising and copywriting. While this is not a strict how to book, it does contain serious advice on the ins-and-outs of copywriting and advertising. Sullivan wisely keeps an irreverent tone throughout the book, all the while taking us through the process of ad creation. He even skewers a few advertising icons along the way. Even if you are not an advertising professional or someone with an interest in advertising, this book is an entertaining read and well worth the price of admission.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
It's GRRRRRREAT!,
By Lori McNabb (U.S.A) - See all my reviews
This review is from: "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) (Paperback)
Sorry, couldn't resist. This is a must-have, especially for all junior copywriters. With a sense of humor and simplicity, the author delivers a book you'll read in a night, and the inspiration to write tomorrow's one-show winner. He tackles everything from radio production to presenting your own work. So if you feel like you're working under a Creative Dictator. Here's your replacement. You'll be inspired even if you're just working on some flaky cereal ad
8 of 9 people found the following review helpful:
5.0 out of 5 stars
Who's your Whipple?,
By
This review is from: "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) (Paperback)
Mr Whipple and his odd toilet paper fetish never ran down here in New Zealand, but his cousins, brothers, sisters and countless dopelgangers certainly did and do. Call it what you like, but mediocre creative in advertising is possibly the most global aspect of the craft."Squeeze This" addresses this, which makes it a great book for anyone involved in the ideation, commision or production of modern advertising. For the creatives, it's an inspiration, a guide and a pick-me-up. Like alcoholics, with whom we share more than one characteristic, it helps us to know we are not alone. For clients, it's a chance to hear what the folks at the agency have been saying behind your backs all these years. (Of course, the comments in the book are surely directed at _other_ clients, aren't they?) Whether you're so far up the tree that Ridley Scott calls _you_ for work, or if you're still busy dreaming up lame gimmicks to get your book in front of some seocnd rate CD, read this book. Whipple won't thank you, but your creative conscience will.
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