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"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series)
 
 
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"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) [Paperback]

Luke Sullivan (Author)
4.7 out of 5 stars  See all reviews (109 customer reviews)


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Kindle Edition $9.99  
Paperback --  
Paperback, March 3, 1998 --  
There is a newer edition of this item:
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 4.4 out of 5 stars (28)
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Book Description

0471293393 978-0471293392 March 3, 1998 1
A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."


Editorial Reviews

Review

"Overall, if you want to get into doing banner ads, this book makes a great read…I feel like a better ad designer now that I’ve read it!" (TamsPalm blog, September 2006) --This text refers to an out of print or unavailable edition of this title.

From the Publisher

A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."

Product Details

  • Paperback: 272 pages
  • Publisher: Wiley; 1 edition (March 3, 1998)
  • Language: English
  • ISBN-10: 0471293393
  • ISBN-13: 978-0471293392
  • Product Dimensions: 8.8 x 6 x 0.8 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (109 customer reviews)
  • Amazon Best Sellers Rank: #198,690 in Books (See Top 100 in Books)

More About the Author

Luke Sullivan just released his second book, titled "Thirty Rooms To Hide In: Insanity, Addiction and Rock 'n' Roll in the Shadow of the Mayo Clinic." AUTHOR STATEMENT: "'The Shining,' ... but funnier. That's about the best way I can describe the book. It's the story of growing up with my five brothers in a big dark house in Minnesota back in the '50s and '60s. Even with winters raging outside and our father raging inside, we still managed to have a wildly fun, thoroughly dysfunctional time growing up, thanks to the protection of our mother. With dark humor as the coin of our realm, and the Beatles as true north on our compass of Cool, we made movies, started a rock & roll band, and wise-cracked our way though a grim landscape of our father's insanity, Eisenhower's Cold War, fallout shelters, and JFK's assassination." See more content, photos, videos, at ThirtyRoomsToHideIn.com.


 

Customer Reviews

109 Reviews
5 star:
 (87)
4 star:
 (13)
3 star:
 (6)
2 star:
 (2)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (109 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

9 of 10 people found the following review helpful:
4.0 out of 5 stars Educational and Funny at the Same Time, January 22, 2004
By 
James Sadler (Plano, TX United States) - See all my reviews
(REAL NAME)   
My list of must read books for those who want to enter the advertising field or are already in it and want to expand their skills keeps growing. After reading "Hey, Whipple.." I've added another great book to my list of recommendations.

Luke Sullivan is a well-known, award-winning copywriter who's been around for some time, but who still manages to keep a fresh perspective. And this book probably demonstrates why. Sullivan definitely loves the art of advertising and copywriting. While this is not a strict how to book, it does contain serious advice on the ins-and-outs of copywriting and advertising.

Sullivan wisely keeps an irreverent tone throughout the book, all the while taking us through the process of ad creation. He even skewers a few advertising icons along the way. Even if you are not an advertising professional or someone with an interest in advertising, this book is an entertaining read and well worth the price of admission.

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6 of 6 people found the following review helpful:
5.0 out of 5 stars It's GRRRRRREAT!, October 15, 1999
This review is from: "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) (Paperback)
Sorry, couldn't resist. This is a must-have, especially for all junior copywriters. With a sense of humor and simplicity, the author delivers a book you'll read in a night, and the inspiration to write tomorrow's one-show winner. He tackles everything from radio production to presenting your own work. So if you feel like you're working under a Creative Dictator. Here's your replacement. You'll be inspired even if you're just working on some flaky cereal ad
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8 of 9 people found the following review helpful:
5.0 out of 5 stars Who's your Whipple?, March 25, 2000
By 
Vaughn Davis (Auckland New Zealand) - See all my reviews
(REAL NAME)   
This review is from: "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) (Paperback)
Mr Whipple and his odd toilet paper fetish never ran down here in New Zealand, but his cousins, brothers, sisters and countless dopelgangers certainly did and do. Call it what you like, but mediocre creative in advertising is possibly the most global aspect of the craft.

"Squeeze This" addresses this, which makes it a great book for anyone involved in the ideation, commision or production of modern advertising. For the creatives, it's an inspiration, a guide and a pick-me-up. Like alcoholics, with whom we share more than one characteristic, it helps us to know we are not alone. For clients, it's a chance to hear what the folks at the agency have been saying behind your backs all these years. (Of course, the comments in the book are surely directed at _other_ clients, aren't they?)

Whether you're so far up the tree that Ridley Scott calls _you_ for work, or if you're still busy dreaming up lame gimmicks to get your book in front of some seocnd rate CD, read this book. Whipple won't thank you, but your creative conscience will.

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Inside This Book (learn more)
First Sentence:
I GREW UP POINTING A FINGER-GUN at Mr. Whipple. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
stretchy cheese, trade ads, great ads, meat puppet, creative department, body copy
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, One Show, Bill Bernbach, Helmut Krone, Prima Donna, Doyle Dane, Bob Barrie, Little Caesar, Mark Fenske, Rolling Stone, Salesmen Don't Have, Tom Monahan, Wear Plaid, Advertising Age, Crain Communications Inc, Federal Express, Super Bowl, Cliff Freeman, Energizer Bunny, Joe Pytka, The Economist, Yellow Pages
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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