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Veteran copywriter Luke Sullivan returns with a nearly all-new fourth edition of his classic guide to advertising. Part how-to and part exposé, Hey Whipple, Squeeze This! is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.
Updated to cover the digital revolution in advertising, this Fourth Edition now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. You'll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.
Praise for the first edition
"Luke Sullivan writes a perfect lesson in advertising for newcomers—and a familiarand laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
—Lee Clow, Chairman and Global Director, TBWA\Worldwide
"This business is changing like crazy, but Luke Sullivan's advice is timeless. If you're good at advertising, this book will make you better. If you're great, it'll make you greater."
—Mike Hughes, President, The Martin Agency
"Luke's reflections on the advertising industry make me wish I could do it all over again. Except for that 'scab' story in Chapter 11."
—Bob Barrie, Barrie D'Rozario Murphy
Additional material on heywhipple.com
Sam Bennett is a digital strategist at GSD&M in Austin. She began her career in digital at T3 before coming to GSD&M, where she's managed accounts of national brands like Walmart, John Deere, and BMW. For the last three years, she's focused solely on the digital strategy for Marshalls, Legacy, and Jarritos, as well as for the agency itself.
I first read Whipple in its 1st edition about 11 years ago as a young and eager copywriter - and I loved it.
Fast forward and I still love it, even more so. Read more
I guess it must be good. Everybody is always visiting me now waiting for Daryl to bring the book back so that they can borrow it. I never had this many friends.Published 3 months ago by Jay Benjamin
I didn't study advertising in college. I studied literature, philosophy and film production. I thought I'd end up in grad school studying film or creative writing. Read morePublished 4 months ago by Guy Barnhart
As a college student going into their third year for advertising, this book is excellent. This man has clearly been in the industry for a long time and knows exactly how things... Read morePublished 5 months ago by Sam
If you love looking at ads, this is a great book for anyone else fascinated by advertising and the thought behind the greatest campaigns. Read morePublished 5 months ago by TK2.0
Love this book. Gets the wheels turing in my head when I'm working on ads…and it's fun! I found myself laughing at some of the passages. Read morePublished 5 months ago by Stephanie
The purpose of marketing is to sell stuff. This book does a great job of explaining what makes for marketing that gets people to buy your crap. The author is very funny.Published 6 months ago by Jose Baldizon