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Hidden Gold Paperback – November 17, 2003

4.9 out of 5 stars 7 customer reviews

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Product Details

  • Paperback: 208 pages
  • Publisher: Taylor Trade Publishing (November 17, 2003)
  • Language: English
  • ISBN-10: 1566251222
  • ISBN-13: 978-1566251228
  • Product Dimensions: 8.5 x 0.6 x 10.9 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,144,198 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
THIS IS A FABULOUS RESOURCE THAT tells all. I came away convinced that monthly giving will be successful for almost any non-profit. Perhaps more importantly, if a non-profit doesn't embrace this form of giving they will be losing dollars and donors to competitors. There are many wonderful examples and probably hundreds of useful ideas. The writing style is easy to understand, often quite witty, a rarity in martketing and fundraising books, and there's a perfect balance between practical tips and creative options. One of the best fundraising books I own, and I own a lot of them. It will be considered a fundraising classic.
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Format: Paperback Verified Purchase
The only question you need ask yourself is: Could my nonprofit prosper if it had a monthly, assured flow of gifts? Author Harvey McKinnon -- one of the world's more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local -- provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.
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Format: Paperback Verified Purchase
I have dozens of how-to books on my shelves, for fund raising and marketing communications. Maybe 6 of them are imperishably valuable: quick, sensible, well-written, and backed by lots of experience. Harvey's new book is among that chosen few. I didn't know what monthly giving programs were and I'd never heard of Harvey McKinnon before a Canadian fund raiser I met at a conference started praising Harvey to the stars. The fellow was right! This book is perfect: practical, illustrated with examples from organizations of all sizes, clearly written, wise. I don't even do monthly giving (although I have clients who might). I still loved reading this book. You won't be disappointed.
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Format: Paperback
THIS IS A FABULOUS RESOURCE THAT tells all. I came away convinced that monthly giving will be successful for almost any non-profit. Perhaps more importantly, if a non-profit doesn't embrace this form of giving they will be losing dollars and donors to competitors. There are many wonderful examples and probably hundreds of useful ideas. The writing style is easy to understand, often quite witty, a rarity in martketing and fundraising books, and there's a perfect balance between practical tips and creative options. One of the best fundraising books I own, and I own a lot of them. It will be considered a fundraising classic.
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