Hidden Gold [Paperback]

Harvey McKinnon (Author)

Book Description

Publication Date: November 17, 2003

If your non-profit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about a topic that most nonprofits discuss only behind closed doors.

Editorial Reviews

About the Author

Harvey McKinnon

Product Details

• Paperback: 208 pages
• Publisher: Taylor Trade Publishing (November 17, 2003)
• Language: English
• ISBN-10: 1566251222
• ISBN-13: 978-1566251228
• Product Dimensions: 11 x 7.1 x 0.6 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #347,442 in Books (See Top 100 in Books)

More About the Author

HARVEY MCKINNON is an inspirational speaker and trainer. He has helped to raise hundreds of millions of dollars for non-profits from Amnesty International to the Canadian Cancer Society to UNICEF. He is the author of four critically-acclaimed books. His fundraising consulting company, Harvey McKinnon Associates, works for a wide variety of causes in Canada and the US. He has served on many business and non-profit boards. A former radio columnist for CBC Radio in Canada, McKinnon has been published in many newspapers including the Globe and Mail, the Toronto Star and the Vancouver Sun. He has also produced several award-winning documentary films, including "Side by Side: Women Against AIDS", a biography of William Shatner and "The Black Sea in Crisis". McKinnon lives with his family in Vancouver, Canada.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars HIDDEN GOLD IS REAL GOLD, December 17, 1999

By 

jAMES THOMSON - See all my reviews

This review is from: Hidden Gold (Paperback)

THIS IS A FABULOUS RESOURCE THAT tells all. I came away convinced that monthly giving will be successful for almost any non-profit. Perhaps more importantly, if a non-profit doesn't embrace this form of giving they will be losing dollars and donors to competitors. There are many wonderful examples and probably hundreds of useful ideas. The writing style is easy to understand, often quite witty, a rarity in martketing and fundraising books, and there's a perfect balance between practical tips and creative options. One of the best fundraising books I own, and I own a lot of them. It will be considered a fundraising classic.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Hidden Gold Totally Revealing, July 6, 2000

By 

Thomas Ahern (Foster, RI USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Hidden Gold (Paperback)

The only question you need ask yourself is: Could my nonprofit prosper if it had a monthly, assured flow of gifts? Author Harvey McKinnon -- one of the world's more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local -- provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Essential, June 5, 2000

By 

Thomas Ahern (Foster, RI USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Hidden Gold (Paperback)

I have dozens of how-to books on my shelves, for fund raising and marketing communications. Maybe 6 of them are imperishably valuable: quick, sensible, well-written, and backed by lots of experience. Harvey's new book is among that chosen few. I didn't know what monthly giving programs were and I'd never heard of Harvey McKinnon before a Canadian fund raiser I met at a conference started praising Harvey to the stars. The fellow was right! This book is perfect: practical, illustrated with examples from organizations of all sizes, clearly written, wise. I don't even do monthly giving (although I have clients who might). I still loved reading this book. You won't be disappointed.