The Hidden Intelligence: Innovation Through Intuition [Paperback]

Sandra Weintraub (Author)

Book Description

Publication Date: June 19, 1998

The Hidden Intelligence explores what intuition is and is not, and why it is often hidden. Based on interviews with executives from Fortune 500 organizations to entrepreneurial startups, the book is full of insights the author has gathered over the years working with creative problem solving and ideation techniques. It brings our intuition into the mainstream of those skills crucial to running a successful business.



The Hidden Intelligence explores how intuition in its various forms helps to create new products and marketing strategies at large and organizations. It explains what is and what is not intuition, why it is often hidden, and demonstrates that when it is used correctly, the intuitively-based decision is always correct.

Sandra Weintraub began Management Resources over twenty years ago as a training and management development consulting firm. She has provided training for Fortune 500, educational, and governmental organizations, served as an adjunct professor in management skills at Brandeis University, and published several articles on management and intuition.


Practical applications of intuition in business
Success stories of prominent businesses who have used intuition for growth and profitability
How to tap your organizational creative thinking potential

Editorial Reviews

Review

'One of the best kept secrets of corporate success in America is the use of intuition. This book is both a tool kit and an inspiring example for doing just that.'
Bryan Mattimore, author, 99% Inspiration

'The Hidden Intelligence offers practical steps you can take to get in touch with more of your creative potential.'
George Prince, co-founder, Synectics

Product Details

• Paperback: 336 pages
• Publisher: Butterworth-Heinemann (June 19, 1998)
• Language: English
• ISBN-10: 075069937X
• ISBN-13: 978-0750699372
• Product Dimensions: 9.2 x 6 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,438,871 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars THE HIDDEN INTELLIGENCE, June 14, 2000

By 

Sanford M. Lottor - See all my reviews

This review is from: The Hidden Intelligence: Innovation Through Intuition (Paperback)

After reading THE HIDDEN INTELLIGENCE I tried some of the techniques in idea generation and actually came up with some innovations for my own business. However a more detailed summary of the book's contents is necessary.

There are chapters on the Myers Briggs and other similar instruments which reveal how your basic thinking style can work to your best advantage, or how in some cases it can work against you. Also, there are chapters that offer many different kinds of techniques for enhancing your creative problem solving ability. You will find out how professional ideation consultants use thes techniques to generate ideas with FORTUNE 100 clients. Also you will learn how companies such as 3M, Disney and IDEO generate new product concepts and ideas. And you will discover how you can use some tried and true methods for tapping into your own intuition, including how to program your dreams to reveal insights. There are several exercises included in the book to be used to stimulate ideas in a group setting.

I recommend this book to anyone interested in learning how to motivate innovative thinking or generating new ideas in the workplace. But for me, it was an important guide to stimulating my own creativity and intuition far more than I had realized was possible. If you are interested in increasing the power of your mind THE HIDDEN INTELLIGENCE is an excellent "how to do it" guide.

3 of 4 people found the following review helpful:

5.0 out of 5 stars The Hidden Intelligence, June 27, 2000

By 

Aubrey I. Finn (Los Angeles, CA) - See all my reviews

This review is from: The Hidden Intelligence: Innovation Through Intuition (Paperback)

When I completed The Hidden Intelligence, I had grasped the key for coming up with great ideas. It should be required reading for those interested in getting their own creativity to flow like a mighty stream. Learning to access my intuition was an eye opener. I wish I had read the book years ago.