This book has the potential to profoundly transform your world view. Using high-speed photography, Dr. Masaru Emoto discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. The implications of this research create a new awareness of how we can positively impact the earth and our personal health.
The Hidden Messages in Water
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Editorial Reviews
Review
The Hidden Messages in Water is magnificent. Through his genius photography and superb scientific skill, Dr. Masaru Emoto has created a book that is truly a mystical treasure. His contribution to research in spiritual consciousness is positively masterful.
—Caroline M. Myss, author of Sacred Contracts and Anatomy of the Spirit
As with Galileo, Newton, and Einstein, Dr. Emoto's clear vision helps us see ourselves and our universe differently. Science and spirit unite, resulting in a profound and undeniable quantum leap in how we view our world, and how we can reclaim our health and create peace.
—Marcus Laux, ND, editor, Naturally Well Today
Dr. Emoto's work with water beautifully illustrates the healing power of love and gratitude. These building blocks of appreciation support our well-being in body, mind, heart, and soul. The Hidden Messages in Water is a most valuable contribution to the creation of a positive future for our world.
—Noelle C. Nelson, PhD, coauthor of The Power of Appreciation
From the Publisher
We are very pleased to be able to offer the first book published in the United States of Masaru Emotos work. We are also gratified by the overwhelming reception to this book. We have received calls from people of all backgrounds and interest who are fascinated and inspired by his research with water. Masaru always says in his lectures that he did not have any special training that led to his discovery of what is hidden in water. He says that he is only one small man doing this work--that we all have this potential in us. We hope that his work allows you to see the possibility of what one person can do that can affect the rest of the world.We thank the film makers of "What the Bleep Do We Know?" for spreading the word about Masarus work.Thank you also for your interest in Masaru Emotos work and your support of Independent publishing. --Cynthia Black, President, Beyond Words Publishing
--This text refers to an out of print or unavailable edition of this title.
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More About the Author
Masaru Emoto is an internationally renowned Japanese researcher who has gained worldwide acclaim. Emoto is a graduate of the Yokohama Municipal University's department of humanities and sciences with a focus on International Relations, and he receive certification as a Doctor of Alternative Medicine from the Open International University. Emoto's research has visually captured the structure of water at the moment of freezing, and through high-speed photography he has shown the direct consequences of destructive thoughts and the thoughts of love and appreciation of the formation of water crystals. The revelation that our thoughts can influence water has profound implications for our health and the well-being of the planet. Masaru Emoto has written many books, including the New York Times bestselling The Hidden Messages in Water, and his books have been published in twenty-four languages.
Customer Reviews
Most Helpful Customer Reviews
152 of 159 people found the following review helpful
Format:Paperback
When I was in my teens and early twenties, I had horrible, horrible acne. I tried all kinds of things; medicines, creams, soaps. My acne would dissapear for a little bit and then come back with a vengeance. I was about ready to give up. But one day I was sitting there and I was just looking at a glass of water I had poured. The morning sunlight that was streaming in through the kitchen windows hit the glass of water just right and it really caught my attention; it was absolutely beautiful. I held up that glass of water to the sun and said from a place of love, "This is beauty water. This water cleanses, purifies, and beautifies my skin..." And then I drank the water. The water actually tasted better...it was so weird...
This was about six months before I got into learning about affirmations and visualizations and all that other metaphysical "mumbo jumbo" that people are so quick to put down but so slow in investigating the "matter" or should I say, "the Spirit" for themselves. But every time I got a glass of water, I held it up and said the statement, "This is beauty water. This water cleanses, purifies and beautifies my skin..." Would you believe in less than a week my skin completely cleared up and whenever I did breakout, it was usually small and disappeared within a few days.
Dr. Emoto's book really hit home with me. Without me even knowing what I was doing, I was actually changing the structure of the water I was drinking. I was literally changing the composition of the water with my words! Now you can scoff all you want, but something happened that I cannot explain. Like I said earlier, nothing worked. Even my dermatologist asked me what I was doing. I told him and he looked like he wanted to wet his pants. Could you imagine if every patient of his did what I did? He would quickly go out of business.
Now that I am more consciously aware of certain universal laws and principles for instance, "thoughts are things" and "what we focus on we attract" I not only bless the water that I drink, but the food that I eat. Sometimes I will "pig out" and eat a box of fudge...see my review on the best fudge in the world...and I will tell that fudge that it will only be used for energy. I will not gain an ounce of fat. Yes, I do workout, but I'm in my early 40s and my metabolism has really s l o w e d down...
I know the skeptics who are reading this review are probably having a field day and although my "experiments" have not been proven, the experiments in this book have been. When, oh, when are we going to realize that the whole universe is alive and vibrant and conscious of Itself? We live in a thinking universe and not one bit of it is "dead matter". It is beautiful and in each and every moment, everything is cleansed, purified, and beautified....
Believe it and one day you may come to know that it's true.
This was about six months before I got into learning about affirmations and visualizations and all that other metaphysical "mumbo jumbo" that people are so quick to put down but so slow in investigating the "matter" or should I say, "the Spirit" for themselves. But every time I got a glass of water, I held it up and said the statement, "This is beauty water. This water cleanses, purifies and beautifies my skin..." Would you believe in less than a week my skin completely cleared up and whenever I did breakout, it was usually small and disappeared within a few days.
Dr. Emoto's book really hit home with me. Without me even knowing what I was doing, I was actually changing the structure of the water I was drinking. I was literally changing the composition of the water with my words! Now you can scoff all you want, but something happened that I cannot explain. Like I said earlier, nothing worked. Even my dermatologist asked me what I was doing. I told him and he looked like he wanted to wet his pants. Could you imagine if every patient of his did what I did? He would quickly go out of business.
Now that I am more consciously aware of certain universal laws and principles for instance, "thoughts are things" and "what we focus on we attract" I not only bless the water that I drink, but the food that I eat. Sometimes I will "pig out" and eat a box of fudge...see my review on the best fudge in the world...and I will tell that fudge that it will only be used for energy. I will not gain an ounce of fat. Yes, I do workout, but I'm in my early 40s and my metabolism has really s l o w e d down...
I know the skeptics who are reading this review are probably having a field day and although my "experiments" have not been proven, the experiments in this book have been. When, oh, when are we going to realize that the whole universe is alive and vibrant and conscious of Itself? We live in a thinking universe and not one bit of it is "dead matter". It is beautiful and in each and every moment, everything is cleansed, purified, and beautified....
Believe it and one day you may come to know that it's true.
175 of 200 people found the following review helpful
By David
Format:Paperback
Like many others, I became aware of this book through the excellent film "What the Bleep?" and had high expectations for the message. The book started off interestingly enough, but as it went on, I became more and more put off by Emoto's lack of scientific perspective, even as he was claiming to be performing "research."
To be clear, I am very open minded and actively seek out cutting-edge ideas that push the envelope of our concepts of 'reality.' However, if a photo is shown of an ice crystal that purportedly got its shape from a prayer or a phrase or a song, a rational thinking person wants to know, "Out of a billion crystals that may have formed at that instant, how representative (or *subjectively selective*) is that photo that is being shown of the entire population of the crystals in the mix?" Careful statistical evaluations would be necessary to establish any solid basis for Emoto's theses. Yet no hard data such as this exists in this book. I am open to these ideas, even want to believe in them, but, where's the beef?
After viewing the photos and Emoto's captions describing them, it would be hard for an objective person --regardless of their level of open-mindedness and optimism-- to not see that his interpretations are extemely subjective and dubious. Although I was trying to hang with him, he really lost me at the point where he showed a photo of a crystal from water that had been shown a picture of a crop circle and told us the crystal looked like a UFO. (To be fair, I was fascinated by the four crystal photos of Vivaldi's Four Seasons - they seemed to fit the seasons very well.)
There's 'good' new age, and there's 'bad' new age; it was very disappointing that this book drifted into the latter. I am still open to the idea that H2O may have interesting messages; Emoto just fundamentally fails to deliver. It received two stars because it is a nicely published book, and it did stimulate me to fantisize that, applying REAL scientific research, these ideas may lead to something interesting ... someday.
To be clear, I am very open minded and actively seek out cutting-edge ideas that push the envelope of our concepts of 'reality.' However, if a photo is shown of an ice crystal that purportedly got its shape from a prayer or a phrase or a song, a rational thinking person wants to know, "Out of a billion crystals that may have formed at that instant, how representative (or *subjectively selective*) is that photo that is being shown of the entire population of the crystals in the mix?" Careful statistical evaluations would be necessary to establish any solid basis for Emoto's theses. Yet no hard data such as this exists in this book. I am open to these ideas, even want to believe in them, but, where's the beef?
After viewing the photos and Emoto's captions describing them, it would be hard for an objective person --regardless of their level of open-mindedness and optimism-- to not see that his interpretations are extemely subjective and dubious. Although I was trying to hang with him, he really lost me at the point where he showed a photo of a crystal from water that had been shown a picture of a crop circle and told us the crystal looked like a UFO. (To be fair, I was fascinated by the four crystal photos of Vivaldi's Four Seasons - they seemed to fit the seasons very well.)
There's 'good' new age, and there's 'bad' new age; it was very disappointing that this book drifted into the latter. I am still open to the idea that H2O may have interesting messages; Emoto just fundamentally fails to deliver. It received two stars because it is a nicely published book, and it did stimulate me to fantisize that, applying REAL scientific research, these ideas may lead to something interesting ... someday.
366 of 424 people found the following review helpful
By Damian Nash
Format:Paperback
Introduction: In an Advanced Placement Psychology class at Durango High School our group attempted to replicate Dr. Masaru Emoto's water experiments. In his studies, Dr. Emoto showed a correlation between thoughts or messages and the formation of water crystals.
Original Methods: In his experiment Dr. Emoto used about fifty different water sources varying from glacial water in Japanese mountains to filtered water from a faucet. Dr. Emoto attached different messages to each water sample and even had a Buddhist monk bless some of them. Some of the messages were: "Love and Gratitude," "Thank you," and "You make me sick." He included a variety of positive and negative thoughts. He then froze the water samples on Petri dishes in a freezer at -4 degrees Fahrenheit for 3 hours. His stated results showed a strong correlation between the message and the formation of the water crystals. Water samples with optimistic messages on them created "nice-looking" crystals and the ones with pessimistic messages created "ugly" crystals.
Critique: Dr. Emoto's experiment appears to have overlooked certain variables, and some of his conclusions may be based on assumptions that are not necessarily true. For example, Dr. Emoto failed to realize that there are hundreds of crystals in one drop of water, and through "experimenter bias" he may have subconsciously noticed certain crystals while disregarding others because of the suggestion of a certain message. In other words, he could have looked through thousands of crystals to find a beautiful one if he knew the message was a positive one, and -- consciously or unconsciously -- he could have looked for an ugly crystal if he knew the message was a negative one. Dr. Emoto does not state if the experiment was a double blind study, in which he was unaware of which messages were attached to which water sample, a measure that would eliminate this kind of experimenter bias. Because of this, we do not know if Emoto only photographed the "pretty" crystals because of the positive messages or was unconsciously drawn to "scary" crystals when he looked at samples with negative messages. His experiment is also open to diverse interpretations. He implies that certain crystal structures may reflect the thought that was attached to them, but he fails to recognize that there may be other relevant interpretations for analyzing the crystal formations. Because of the unnoticed variables in the experiment, our high-school A.P. Psychology group decided to try to remake Dr. Emoto's experiment.
Our Methods: Replicating Dr. Emoto's experiment proved to be a little more challenging than we originally thought it would be. Dr. Emoto got most of his water samples from the mountains of Japan; we had to settle with water from the Animas River, and other various water samples. This may have created a discrepancy in our conclusions, but both experiments tested the effect of thought on water, so the water type should have had no bearing on our results. We also used a control group for each type of water: A sample that had no message attached. We had five different types of water: Dasani, tap water, river water, filtered tap water, and tap water from a different location. Each type of water was labeled with a color, and for each type we attached 5 different messages to 5 different microscope slides containing the water sample, as well as having one "control" slide with no message. So all together we made 30 slides. The messages we used were "I despise you," "You make me sick," "Thank you," "Love and Gratitude," and "You are beautiful." We taped the messages, as well as a piece of colored paper that corresponded to the water type, onto the bottom of each slide. We were unaware of which message was on which slide in each water group. Although we took special precautions and were careful about experimenter bias, our experiment was not as wide-scale as Dr. Emoto's. We didn't have nearly as many samples as Dr. Emoto did. Another difficulty we faced was the temperature of the freezer and the time that we left the water in the freezer. Our freezer ranged from -2 to -10 degrees Fahrenheit, while Emoto's was at -4 degrees. This created different freezing times for the water samples. We had to wait until a thin layer of crystals was just beginning to form on the surface of the water before we could analyze them underneath our microscope, but at the same time, we could not let the water freeze completely or else we could not observe any crystals. We also used glass slides instead of Petri dishes, another source of possible discrepancy.
Conclusion: We did not find sufficient evidence to refute or accept Emoto's hypothesis that thought influences water crystal formation. We noticed one interesting similarity between two separate groups of water samples: Similar crystals formed on the same message, "I despise you." But, for the most part, the crystal formations in each water sample resembled each other, regardless of the messages attached to them. We concluded that in order to make a significant finding, further research would have to be done. So, for now, we will have to live with our curiosity and continue to wonder if our thoughts have the power to influence water and ultimately ourselves.
Amanda White,
Robbie Else,
Scott Wilson,
Damian Nash (teacher).
AP Psychology Class
Durango High School
May 25, 2004
Note: Science-minded readers will appreciate the study done by Kristopher Setchfield at http://www.is-masaru-emoto-for-real.com/
Original Methods: In his experiment Dr. Emoto used about fifty different water sources varying from glacial water in Japanese mountains to filtered water from a faucet. Dr. Emoto attached different messages to each water sample and even had a Buddhist monk bless some of them. Some of the messages were: "Love and Gratitude," "Thank you," and "You make me sick." He included a variety of positive and negative thoughts. He then froze the water samples on Petri dishes in a freezer at -4 degrees Fahrenheit for 3 hours. His stated results showed a strong correlation between the message and the formation of the water crystals. Water samples with optimistic messages on them created "nice-looking" crystals and the ones with pessimistic messages created "ugly" crystals.
Critique: Dr. Emoto's experiment appears to have overlooked certain variables, and some of his conclusions may be based on assumptions that are not necessarily true. For example, Dr. Emoto failed to realize that there are hundreds of crystals in one drop of water, and through "experimenter bias" he may have subconsciously noticed certain crystals while disregarding others because of the suggestion of a certain message. In other words, he could have looked through thousands of crystals to find a beautiful one if he knew the message was a positive one, and -- consciously or unconsciously -- he could have looked for an ugly crystal if he knew the message was a negative one. Dr. Emoto does not state if the experiment was a double blind study, in which he was unaware of which messages were attached to which water sample, a measure that would eliminate this kind of experimenter bias. Because of this, we do not know if Emoto only photographed the "pretty" crystals because of the positive messages or was unconsciously drawn to "scary" crystals when he looked at samples with negative messages. His experiment is also open to diverse interpretations. He implies that certain crystal structures may reflect the thought that was attached to them, but he fails to recognize that there may be other relevant interpretations for analyzing the crystal formations. Because of the unnoticed variables in the experiment, our high-school A.P. Psychology group decided to try to remake Dr. Emoto's experiment.
Our Methods: Replicating Dr. Emoto's experiment proved to be a little more challenging than we originally thought it would be. Dr. Emoto got most of his water samples from the mountains of Japan; we had to settle with water from the Animas River, and other various water samples. This may have created a discrepancy in our conclusions, but both experiments tested the effect of thought on water, so the water type should have had no bearing on our results. We also used a control group for each type of water: A sample that had no message attached. We had five different types of water: Dasani, tap water, river water, filtered tap water, and tap water from a different location. Each type of water was labeled with a color, and for each type we attached 5 different messages to 5 different microscope slides containing the water sample, as well as having one "control" slide with no message. So all together we made 30 slides. The messages we used were "I despise you," "You make me sick," "Thank you," "Love and Gratitude," and "You are beautiful." We taped the messages, as well as a piece of colored paper that corresponded to the water type, onto the bottom of each slide. We were unaware of which message was on which slide in each water group. Although we took special precautions and were careful about experimenter bias, our experiment was not as wide-scale as Dr. Emoto's. We didn't have nearly as many samples as Dr. Emoto did. Another difficulty we faced was the temperature of the freezer and the time that we left the water in the freezer. Our freezer ranged from -2 to -10 degrees Fahrenheit, while Emoto's was at -4 degrees. This created different freezing times for the water samples. We had to wait until a thin layer of crystals was just beginning to form on the surface of the water before we could analyze them underneath our microscope, but at the same time, we could not let the water freeze completely or else we could not observe any crystals. We also used glass slides instead of Petri dishes, another source of possible discrepancy.
Conclusion: We did not find sufficient evidence to refute or accept Emoto's hypothesis that thought influences water crystal formation. We noticed one interesting similarity between two separate groups of water samples: Similar crystals formed on the same message, "I despise you." But, for the most part, the crystal formations in each water sample resembled each other, regardless of the messages attached to them. We concluded that in order to make a significant finding, further research would have to be done. So, for now, we will have to live with our curiosity and continue to wonder if our thoughts have the power to influence water and ultimately ourselves.
Amanda White,
Robbie Else,
Scott Wilson,
Damian Nash (teacher).
AP Psychology Class
Durango High School
May 25, 2004
Note: Science-minded readers will appreciate the study done by Kristopher Setchfield at http://www.is-masaru-emoto-for-real.com/
Most Recent Customer Reviews
2.0 out of 5 stars
Didn't convince me
I was disappointed, I thought I would get something meatier and more interesting than the fact that polluted water doesn't make neat ice crystals.
Published 2 days ago by SC Artist
5.0 out of 5 stars
life renewing
This book helped me to realize how life is affected by attitude. It truly impressed me, helped me to take a positive attitude with everything in my life & especiallyv to be careful... Read more
Published 26 days ago by Linda Soto
5.0 out of 5 stars
Beautiful images
Even if you don't believe in this theory it is still a great book filled with gorgeous images. Love it!
Published 27 days ago by Maricela Mendoza
5.0 out of 5 stars
Interesting.
This book was a great source of new and excititing technology thats not so technical. Gives you new insight on water, music, and thoughts and how they can all be intertwined.
Published 28 days ago by Lisa
4.0 out of 5 stars
Emoto's book on Messages in Water
It was a very interesting read and had some thought provoking moments. I agree that kindness is the way to go. I'm just not sure that it has that big of an effect.
Published 1 month ago by 35 year Bio Teacher
5.0 out of 5 stars
Mind Blowing
I never thought about sounds or pictures changing the make up of water. This was so interesting to read.I enjoyed reading this book.
Published 1 month ago by nano-wand
5.0 out of 5 stars
A Must Know
This book really could save the world. If more people knew about how we are all connected, what a better place this would be. A must read for the entire planet.
Published 2 months ago by J Osorio
5.0 out of 5 stars
Blessings on the water that sustains us!!!
Masaru Emoto has done us all an enormous favor -- by helping us see what a miracle it is to have a planet with water. Read more
Published 2 months ago by Paki S. Wright
5.0 out of 5 stars
Insightful
I love this book. Interesting compelling evidence of the connection between all things in nature. It makes total sense. Read more
Published 2 months ago by DLynn
5.0 out of 5 stars
Great
We really do not realize how our words affect others. I love this book.The pictures really bring the reality of our words and thoughts.
Published 3 months ago by PJ
Citations (learn more)
This book cites 1
book:
58
books
cite this book:
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- Forgiveness: The Greatest Healer of All by Neale Donald Walsch in Back Matter
- Goddesses and Angels by Doreen Virtue on 4 pages
- The Cure: Heal Your Body, Save Your Life by Dr. Timothy Brantley on page 115, page 121, and Back Matter
- The True Power of Water: Healing and Discovering Ourselves by Masaru Emoto in Back Matter (1), Back Matter (2), and Back Matter (3)
- Beyond the Bleep: The Definitive Unauthorized Guide to What the Bleep Do We Know!? (Disinformation Movie & Book Guides) by Alexandra Bruce on page 133, page 135, and Back Matter
- Generation Hex by Jason Louv on page 134, page 147, and Back Matter
See all 58 books citing this book
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