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Hidden In Plain Site by Erich Joachimsthaler
The best investment you can make for your company this year is to get Hidden in Plain Sight. Read more
This is the first book to take the new market research techniques all the way from the basics of consumer needs all the way to managerial strategy. Read morePublished on June 19, 2008 by J. Johansson
You need look no further than Starbucks or the iPod to understand Erich Joachimsthaler's take on marketing, innovation and corporate growth. Read morePublished on February 14, 2008 by Rolf Dobelli
Marketing and innovation made really simple. Erich Joachimsthaler says if you want to come up with that "wow!" innovation, learn how your customers live. Read morePublished on February 10, 2008 by talkaboutquality
Erich Joachimsthaler's book Hidden in Plain Sight challenges conventional wisdom on marketing and marketing strategy. Read morePublished on October 14, 2007 by Mark P. McDonald
This is an excellent book, an eye opener for any professional in marketing, particularly those fighting the dog war of private labels and commoditization.Published on June 27, 2007 by Lluis Renart Cava