Europe is undergoing a dramatic transformation, much faster than expected. The financial marketplaces are barely recognizable from those of the 1970s and 1980s. Levels of competition in the financial sectors have reached heights never before seen. The time has come for the managers of banks and financial firms intent on success to rise up to the challenge of an increasingly free market environment. Survival cannot be guaranteed.
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Review
"High Finance in the Euro-Zone provides both an up-to-date description of investment banking in Europe and a well-argued discussion of the way that it is likely to develop... Investment bankers would do well to read this book and ponder its implications for bank strategy." "Professor Richard Brearley, Bank of England and London Business School "
From the Back Cover
Europe is undergoing a dramatic transformation, much faster than expected. The financial marketplaces are barely recognizable from those of the 1970s and 1980s. Levels of competition in the financial sectors have reached heights never before seen. The time has come for the managers of banks and financial firms intent on success to rise up to the challenge of an increasingly free market environment.
Survival cannot be guaranteed.
High Finance in the ¤uro-Zone addresses the changes that have taken place in the European market and investigates the resulting competitive structure of the finance industry. The book discusses ongoing structural changes in investment banking and wholesale banking services, defines the ever-evolving economic and regulatory territory of new Europe, and focuses on the effects this will have on how individual firms must run their own business in order to succeed.
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