High-Impact Marketing on a Low-Impact Budget: 101 Strategies to Turbo-Charge Your Business Today! [Paperback]

John Kremer (Author), J. Daniel McComas (Author)

Book Description

Publication Date: October 8, 1997

You've got a good product or service. All you need now is to get the word out effectively. Right?

Well, it's not so easy. You have to get your customers' attention and break through your competitors' hype. Now you can—and for a lot less than you migh imagine.

High-Impact Marketing on a Low-Impact Budget is chock-full of practical, effective, and inexpensive techniques for reaching your customers. It will show you how to:
• Develop a money-making marketing action plan
• Present and reinforce your message again and again
• Get valuable free exposure in the news media
• Position your product or service against the competition
• Build and maintain your own site on the World Wide Web
• And capitalize on many more innovative, cost-effective tactics

Written by low-cost-marketing experts, this book will help you transform your business into a money-making machine.

Editorial Reviews

Review

Awaken the Marketing Genius Inside You!

From the Inside Flap

You've got a good product or service. All you need now is to get the word out effectively. Right?

Well, it's not so easy. You have to get your customers' attention and break through your competitors' hype. Now you can?and for a lot less than you migh imagine.

High-Impact Marketing on a Low-Impact Budget is chock-full of practical, effective, and inexpensive techniques for reaching your customers. It will show you how to:
? Develop a money-making marketing action plan
? Present and reinforce your message again and again
? Get valuable free exposure in the news media
? Position your product or service against the competition
? Build and maintain your own site on the World Wide Web
? And capitalize on many more innovative, cost-effective tactics

Written by low-cost-marketing experts, this book will help you transform your business into a money-making machine.

See all Editorial Reviews

Product Details

• Paperback: 320 pages
• Publisher: Prima Lifestyles (October 8, 1997)
• Language: English
• ISBN-10: 0761509623
• ISBN-13: 978-0761509622
• Product Dimensions: 9.1 x 7.2 x 0.8 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,832,716 in Books (See Top 100 in Books)

More About the Author

John Kremer is an expert on book publishing and marketing. The owner of Open Horizons in Taos, New Mexico, he is the editor of the Book Marketing Update newsletter.

John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit and Book Publishing Reports on CD-Rom.

His web sites include bookmarket.com, askjohnkremer.com, askthepublicist.com, askthebookeditor.com, tenmillioneyeballs.com, promotingyourbooks.com, johnkremer.com, johnkremer.org, johnkremer.net, selfpublishinghalloffame.com, and hottimescoolplaces.com.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars A Excellent Discovery, February 4, 2000

By A Customer

This review is from: High-Impact Marketing on a Low-Impact Budget: 101 Strategies to Turbo-Charge Your Business Today! (Paperback)

I recently picked out John Kremer's High-Impact Marketing on a Low-Impact Budget randomly from the library shelf where all the other marketing books are perched. I think anyone who has read the book doesn't want anyone else to know it's secrets! I made the decision to purchase it before I finished reading the first chapter. I consider it an excellent find as it a helpful resource book and a must for anyone looking to sharpen their marketing skills.

2 of 2 people found the following review helpful:

3.0 out of 5 stars Medium Impact at Best, August 16, 2002

By A Customer

This review is from: High-Impact Marketing on a Low-Impact Budget: 101 Strategies to Turbo-Charge Your Business Today! (Paperback)

I am a small business owner and on a budget (who isn't?) but this book didn't fill all of the gaps for me. It offers some great ideas, but it is not the only book you should read when you are marketing your business. I also just read Guerrilla PR by Michael Levine and I feel that I have a better grasp of marketing because of it.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Definitely Low-Impact, Not No-Impact, August 31, 2002

By A Customer

This review is from: High-Impact Marketing on a Low-Impact Budget: 101 Strategies to Turbo-Charge Your Business Today! (Paperback)

Kremer and McComas have compiled a solid, if not impressive, collection of various strategies for how to get the word out and differentiate yourself from your competitors, who are trying to do the exact same thing.

Unlike Michael Levine's Guerrilla PR Wired, though, Kremer and McComas have written for the small to medium sized business. The title says Low-Impact, not No-Impact. Make sure your Marketing budget has more than just the price of the book before getting it.