Customer Reviews

High-Impact Marketing on a Low-Impact Budget: 101 Strategies to Turbo-Charge Your Business Today!

5 star:		(1)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

I recently picked out John Kremer's High-Impact Marketing on a Low-Impact Budget randomly from the library shelf where all the other marketing books are perched. I think anyone who has read the book doesn't want anyone else to know it's secrets! I made the decision to purchase it before I finished reading the first chapter. I consider it an excellent find as it a helpful resource book and a must for anyone looking to sharpen their marketing skills.

I am a small business owner and on a budget (who isn't?) but this book didn't fill all of the gaps for me. It offers some great ideas, but it is not the only book you should read when you are marketing your business. I also just read Guerrilla PR by Michael Levine and I feel that I have a better grasp of marketing because of it.

Kremer and McComas have compiled a solid, if not impressive, collection of various strategies for how to get the word out and differentiate yourself from your competitors, who are trying to do the exact same thing.

Unlike Michael Levine's Guerrilla PR Wired, though, Kremer and McComas have written for the small to medium sized business. The title says Low-Impact, not No-Impact. Make sure your Marketing budget has more than just the price of the book before getting it.