High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals [Paperback]

Idris Mootee (Author)

Product Details

• Paperback: 192 pages
• Publisher: SA Press (February 2003)
• Language: English
• ISBN-10: 0973130806
• ISBN-13: 978-0973130805
• Product Dimensions: 8.4 x 5.3 x 0.4 inches
• Shipping Weight: 8.2 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #4,623,821 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars Marketing in Marketing Terms, December 24, 2003

By 

A. M Wall "SEO Junkie..." (state college, pa United States) - See all my reviews
(REAL NAME)   

This review is from: High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals (Paperback)

Idris Mootee is a marketing scholar who talks about marketing in marketing terms. He brings up many good points about how marketing is shifting from product, placement, price, and promotion to participation, personalizaton, peer to peer communication and predictive modeling.

To me a good marketing book emulates its own story. In my opinion this book fails to do that. I also failed to envision many of the business ideas as I work independantly. If you are into the technical side of marketing this is a great book for you. I tend to be more interested in books like those written by Seth Godin and Malcolm Gladwell though. If you view Seth Godin as fluffery than this is probably going to be a great book for you. Their writing styles are polar opposites in my eyes.

3 of 3 people found the following review helpful:

5.0 out of 5 stars The Chief Marketing Officer Operating Manual, August 25, 2003

By 

Jim Casron (Boston) - See all my reviews

This review is from: High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals (Paperback)

This is a better name for this book. Really a very solid marketing book with useful concepts and tools. I hate the layout and the size. But definitely a must have book for marketing executives. No gimmick. After you read this book you wil find out not everything Al Ries is saying is right...in fact..many od his ideas re plain wrong.

3 of 3 people found the following review helpful:

5.0 out of 5 stars The Marketing Handbook for people who are serious, August 12, 2003

By A Customer

This review is from: High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals (Paperback)

As a professor or marketing I have read many book son this subject. This is a very comprehensive coverage of many marketing issues and gives a lot of clarity. Wish he can make the bigger or to go even deeper. Excellent and must have reference for marketers.