Customer Reviews

High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors

5 star:		(4)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

The authors have one good point about high-het-worth psychologythat is repeted over and over again. The book is written for loweducation readers. It is written double spaced just to increase the number of pages (?). I would not recommend this book to a friend.

Everyone is talking about wealthy investors. Until this book, no one was showing brokers how to reach wealthy investors. Everybody else is just giving answers that aren't actionable. It was all talk and there wasn't a thing a broker could take back to the office and use to make money. Also, until this book no one was talking about the money management business. I only care about wealthy investors. I don't care about their interest in cars or boats. That's all this book is about, wealthy investors. It explains how the way wealthy buy investments and what a broker can do to be successful working with them. It shows brokers how to reach the wealthy and make them clients. It works.

As a managing director of a botique money management firm catering to private clients and smaller institutions I have never before found anything with the insights contained in High-Net-Worth Psychology. The most powerful feature of the book is its practicality. It lays out how to be successful in the private client business. It's not about running the money. It's about running the clients. The only drawback is that the authors are a little long winded. Aside from that, it's a great read and I highly recommend it.

The authors display a solid understanding of the HNW arena. The book offers a good break down of how to categorize different affluent personalities and what to cater to for these customers. It offers an intraspective look at the different needs and concerns that various customers have. My only citique lies in the constant repeativeness through out the book. This could have beeen written in half of the amount of pages, but for some reason the authors felt it was important to make the readers reread every issue numerous times. Overall, a good tool for any sales person trying to understand and cater to the HNW customer but definitely way over priced

This book explains how to do the right kind of job with clients. It lays out the best ways to connect with them. I've just started using the ideas and already I'm closing more business.

This book was purchased after reading "The Millionaire's Advisor" as I wished to carry out more in depth study of the psychology behind high net worth investors. it has really helped me to develop ways of staying in tune with my clients.