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High-Tech Entrepreneur's Handbook: How to Start & Run a High-Tech Company [Paperback]

Jack Lang
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

December 2002 0273656155 978-0273656159
Turn your high-tech idea into a high-profit business The High-Tech Entrepreneur's Handbook is a practical, hands-on guide designed specifically for people with a business idea, but little managerial experience. It takes you step-by-step through the key stages of setting up and running a high-tech enterprise, whether that's starting your own company or taking control of a project or department within a larger company. Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one self-made millionaire a year, the book is a straight-talking, jargon-free guide that delivers the core background information necessary to create and run a successful enterprise. Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion. This is the book that explains the rest of the equation. Key areas discussed include: * getting started - developing and protecting your idea * writing the business plan * money and legal issues * managing projects, people and products * marketing and selling * growth and exit.

Editorial Reviews


"Jack has created a pot pourri of business ideas and experience. It is an ideal starter for the budding entrepreneur. The exercises at the end of each chapter are especially useful to aid thinking and reach conclusions." Robin Saxby, Chairman, ARM Holdings plc "Jack's book is a distillation of knowledge about starting and growing companies. The UK and Cambridge have seen a dramatic growth in entrepreneurial companies and culture, but there is still a way to go. We still lag well behind other places, like Silicon Valley, although Cambridge now has its first few home-grown billion-pound companies Reading this book will help you to build strong enterprises, whether you are just starting out or are already some way down the track, or even just taking on new challenges within an organisation in these difficult times. I wish that this had been available when I was starting out. Strongly recommended." Hermann Hauser, Cambridge University

About the Author

Jack Lang is chief technologist at ntl. He is also a successful serial entrepreneur, with high-tech and Internet companies. Jack is member of the University of Cambridge Entrepreneurship Centre, where he gives an acclaimed Business Studies course which generates one or two self-made millionaires every year. This book has been developed from the course.

Product Details

  • Paperback: 416 pages
  • Publisher: Financial Times Management (December 2002)
  • Language: English
  • ISBN-10: 0273656155
  • ISBN-13: 978-0273656159
  • Product Dimensions: 6.6 x 8.2 inches
  • Shipping Weight: 15.5 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,874,206 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Essential Start-Up Book May 10, 2003
In this book, Jack has set out very relevant guide posts for people who are involved in start-ups. His writing is absolutely "no-nonsense" and this book can be used as a recommended text in any business course.
My favourite bits:
I feel that Chapter 10 (Managing Projects) was very well-presented and clear. Another must-read is Chapter 13 (Reading the Market) where Jack actually brings in Economics concepts - this is a refreshing change and reinforces in relevance of Economics as an analytical tool.
Jack also includes updated links of relevant sites to research.
I believe that different portions of the book will benefit people at different stages of business development. This book is a must-buy purely because it does not romanticise entrepreneurship but genuinely wants the reader to succeed...
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1 of 1 people found the following review helpful
5.0 out of 5 stars Alot of good advice and knowledge compressed January 11, 2011
This is a fantastic book. Each chapter contains significantly more facts, concepts and hard learnt advice than any other business book I read. For example in one short chapter he teaches you the basics of double-entry bookeeping so you can actually understand what your accountant is doing.
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