"Jack has created a pot pourri of business ideas and experience. It is an ideal starter for the budding entrepreneur. The exercises at the end of each chapter are especially useful to aid thinking and reach conclusions." Robin Saxby, Chairman, ARM Holdings plc "Jack's book is a distillation of knowledge about starting and growing companies. The UK and Cambridge have seen a dramatic growth in entrepreneurial companies and culture, but there is still a way to go. We still lag well behind other places, like Silicon Valley, although Cambridge now has its first few home-grown billion-pound companies Reading this book will help you to build strong enterprises, whether you are just starting out or are already some way down the track, or even just taking on new challenges within an organisation in these difficult times. I wish that this had been available when I was starting out. Strongly recommended." Hermann Hauser, Cambridge University
About the Author
Jack Lang is chief technologist at ntl. He is also a successful serial entrepreneur, with high-tech and Internet companies. Jack is member of the University of Cambridge Entrepreneurship Centre, where he gives an acclaimed Business Studies course which generates one or two self-made millionaires every year. This book has been developed from the course.