High Tech Startup: The Complete How-To Handbook for Creating Successful New High Tech Companies [Import] [Hardcover]

John L. Nesheim (Author)

Product Details

• Hardcover: 322 pages
• Publisher: Login Publishers Consortium (1997)
• Language: English
• ISBN-10: 0914405713
• ISBN-13: 978-0914405719
• Product Dimensions: 9.1 x 6.1 x 1.1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (54 customer reviews)
• Amazon Best Sellers Rank: #2,343,712 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

79 of 82 people found the following review helpful:

4.0 out of 5 stars Wealth of Information- Ignore it at your own peril!, November 29, 1999

By 

Murali Krishna Devarakonda "Agile Entrepreneur" (Cupertino, CA, USA) - See all my reviews
(REAL NAME)   

This review is from: High Tech Startup: The Complete How-To Handbook for Creating Successful New High Tech Companies (Hardcover)

It's true that this book is dated. It was written in 1992, and covers NOTHING after 1991, except for thinly disguised attempts to make the book appear more recent- the copyright is 1997, and there are new pages added with info on Yahoo and Netscape.

That said, even if there was another good book on this subject out there, published in 1999, I would still recommend this book. The reason is simple. The information it contains is too important to miss. The book is very well-researched and well-written. If the authors did come out with a second edition that covered the 90s companies- in particular the dotcoms- I would still recommend buying this book, unless the second edition includes (or a meaningful comparison with) the information contained in this book, to put things in perspective. While looking at the valuations of dotcoms would be very interesting and useful, I believe you'll get a skewed picture unless you also have the pre-dotcom era data, to give you a realistic expectation of the potential of your own company.

48 of 53 people found the following review helpful:

2.0 out of 5 stars A big disappointment, July 14, 2004

By 

Gregory Glockner (Bellevue, WA USA) - See all my reviews
(REAL NAME)   

This review is from: High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies (Hardcover)

If the title was "Managing and Financing Your Startup", I would not have been disappointed. It seems that Nesheim's central message is to find an experienced CEO, and push constantly to get financing.

Nesheim is so insistent on this point that he basically ignores the critical, fundamental question of market assessment: how to determine whether the product is desirable and whether the company has a true "unfair advantage". It seems that Nesheim is more focused on a successful IPO and exit for the funders than on developing a viable business.

As I read the book, I thought of companies like Webvan. Webvan would be successful in Nesheim's view: experienced management, seasoned directors, and well financed. But history showed that they had a product that was too expensive for the marketplace, and they are gone. While Nesheim does not cite Webvan, he does offer other success stories that have fallen far from their initial valuations: DoubleClick, Netscape, and SGI.

Given that, I have a hard time trusting this book. The prettiest forecasts are meaningless unless they are based on a solid product and a solid competitive advantage. And here, Nesheim offers virtually no guidance.

36 of 41 people found the following review helpful:

1.0 out of 5 stars A case study in and of itself, January 9, 2001

By A Customer

This review is from: High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies (Hardcover)

Nesheim's book is Nesheim's business. He has written a primer on entrepreneurship, from the VC perspective, and is providing basic information that can be garnered for free from the Internet or any small business development center or university incubator in the country. Among other texts, this one may prove useful in the classroom for the purpose of critical analysis, but it can be misleading to entrepreneurs who need to have a fuller picture. Unimpressive are such entries as: ". . .a famous university study showed that sixty-nine disk drive start-up companies got rolling during the heyday of the personal computer, around 1983. . .(p. 45). Nesheim also takes a VC stance against non-disclosure agreements between VC's and their prospective clients. There are plenty of us in the technology start up business who vehemently disagree. The NDA is a useful tool, not necessarily to protect from infringement as much as to signify good faith. They can be, and have been enforceable as well. Nesheim's book also neglects any discussion of incubators as viable locations in which to begin a business--in spite of his acknowledgement that start up costs and overhead can be tough on new businesses. Again, his lack of understanding of incubation seems to stem from his VC perspective. VC's are more familiar with the more recent 'accelerator' phenomenon of the dot coms--VC portfolios in a building if you will--which lasted all of about 12 months this last year and came crashing with the NASDAQ. Mr. Nesheim has taught one or two online classes via the Internet as a visiting lecturer to Cornell University. He spends most of his time travelling throughout Europe and Asia selling his text and talking to would be entrepreneurs. His text is his product and his Silicon Valley address is what he would call "his unfair advantage", particularly to unsuspecting listeners in foreign lands.