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High Tech High Touch: Technology and Our Search for Meaning
 
 
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High Tech High Touch: Technology and Our Search for Meaning [Hardcover]

John Naisbitt (Author), Nana Naisbitt (Author), Douglas Philips (Author)
3.6 out of 5 stars  See all reviews (11 customer reviews)


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Book Description

October 19, 1999
From John Naisbitt, the preeminent social forecaster of our time and the author of the #1 New York Times bestseller Megatrends, a remarkable examination of the role technology plays in our accelerated search for meaning.

With American culture now being increasingly broadcast through technology--from TV and movies to music to the Internet and electronic games--we are living in what John Naisbitt calls the Technologically Intoxicated Zone. This zone is a confusing and distracted state where we both fear and worship technology, where we see technologies as toys and quick-fixes, and where we become obsessed with what is "real" and what is "fake"--from the violent games children play to genetically-engineered animals to whether one can claim to have scaled Everest if supplemental oxygen was used.

It is technology's saturation of American society--with its fabulous innovations and its devastating consequences--that John Naisbitt and his coauthors Nana Naisbitt and Douglas Philips explore in this important and timely book. By conciously examining our relationship with technology as consumers of products, media, and emerging genetic technologies, we can learn to become aware of the impact technology will have on our daily lives, our children, our religiosity, our arts, and our humanness. High Tech/High Touch is a cautionary tale that shows us how to make the most of technology's benefits while minimizing its detrimental effects on our culture.

In a compelling tour of our technological immersion as we work and play and search for a spiritual path, Naisbitt tackles complex questions: Does technology free us from constraints of the physical world, or does it tie us down to our machines? Does it save us time in our day-to-day lives, or does it merely create a void we feel compelled to fill with even more tasks and responsibilities? What about advances in biotechnology? Recent developments in genetic engineering now raise the possibility of a future that will someday be free of the birth defects, disabilities, and diseases that mark our lives today. But in an age where such things are possible, what is natural and what is artificial? And when people can be created in the laboratory as easily as in the womb, what, then, does it truly mean to be human?

Moving from the information and machine technologies of computers, the Internet, and telecommunications to the genetic technologies that are transforming biological science and art, High Tech/High Touch reveals the emerging power we have over our destinies--and the need for a moral compass to guide us. An ideal book to usher in a century in which these issues will become even more timely, High Tech/High Touch deftly explores the world we are creating and the world that is to come.


Editorial Reviews

Amazon.com Review

The great irony of the high-tech age is that we've become enslaved to devices that were supposed to give us freedom. That's why in High Tech/High Touch, John Naisbitt decided to revisit a chapter from Megatrends, his 1982 bestseller, in which he discussed the split between high tech and what he dubbed "high touch."

We all know what high tech is--these are the technologies that "make us available 24 hours a day, like a convenience store," Naisbitt writes. He says we live in a "technologically intoxicated zone," the symptoms of which include a continual search for quick fixes and lives that are "distanced and distracted." High touch, on the other hand, is the stuff we give up when we're tuned in to the technological world: hope and fear and longing, love and forgiveness, nature and spirituality. To discover where the twain shall meet, Naisbitt takes us on a journey that includes Celebration, Florida, the Disney-created community that was fully wired from the get-go; Martha Stewart, who shows people with complicated lives how to enjoy simple tasks like gardening; extreme sports and adventure travel, in which ordinary people expose themselves to the full fury of nature and gravity. And that's all just the first quarter of the book; Naisbitt goes on to look at how video games desensitize children to violence; the challenges the human genome project presents to religion and spirituality; and, finally, "specimen art," in which artists create disturbing images of life, death and human sexuality.

There's no conclusion, in the traditional sense, only a look at what's happening in our world. But the reader will probably take some sort of action after finishing High Tech/High Touch: switching off the cell phone for a few hours a day; permanently locking away the children's violent Nintendo games; maybe even booking a vacation at the most remote location possible. Anything to get away from the constant buzz of a wired world. --Lou Schuler

From Publishers Weekly

What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in what he calls a "Technology Intoxication Zone," and he urges people to unplug their laptops long enough to rediscover the simplicity of starry nights and snowfallsAand remember what it means to be human. Naisbitt at least raises questions about the effects of technology on culture and the spirit that the authors of The Long Boom (reviewed above) seem to think are a waste of valuable bandwidth. $125,000 ad/promo; 7-city author tour.
Copyright 1999 Reed Business Information, Inc.

Product Details

  • Hardcover: 288 pages
  • Publisher: Broadway; 1 edition (October 19, 1999)
  • Language: English
  • ISBN-10: 0767903838
  • ISBN-13: 978-0767903837
  • Product Dimensions: 9.3 x 6 x 1.1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #624,433 in Books (See Top 100 in Books)

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Average Customer Review
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43 of 54 people found the following review helpful:
5.0 out of 5 stars Compelling look at tomorrow today, October 19, 1999
By 
Kevin Giovanetto (Tremont, IL United States) - See all my reviews
This review is from: High Tech High Touch: Technology and Our Search for Meaning (Hardcover)
In High Tech - High Touch, a new book by John Naisbitt and coauthors Nana Naisbitt and Doug Philips, the questions of the next millennium are raised. The authors do not answer these questions, but they urge us to begin discussing them. Where are we taking technology or is it taking us? Has technology fulfilled its promise of giving us more leisure time or has it made our lives busier and more complex? Is the line between real and virtual blurring and if it is what does that mean to our children and our society? Are we on the verge of a leap in evolution through genetic engineering or will we tinker with life and create monsters like Dr. Frankenstein? Will religion and science find ways to understand and appreciate each other or will they continue their bitter battle over the turf of truth? And what does the Specimen Art movement say about who we are and where we're going? High Tech - High Touch is a fascinating exploration of these and other significant questions of our time. I highly recommend it to everyone living on our little island in space.
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21 of 27 people found the following review helpful:
5.0 out of 5 stars Got your own answers yet?, February 5, 2000
This review is from: High Tech High Touch: Technology and Our Search for Meaning (Hardcover)
Recently I always keep asking myself a question: " Are we addicted to the Internet world too much?" This book raises some good questions for us to begin to think about: 1. Do we favor the quick fix, from religion to nutrition? 2. Do we fear and worship technology? 3. Do we blur the distinction between real and fake? 4. Do we accept violence as normal? 5. Do we love technology as a toy? 6. Do we live our lives distanced and distracted?

Reading this book is a very good beginning to look for signs of these symptoms in the world we live as well as in our culture. "Technology always originates from human nature."

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4 of 4 people found the following review helpful:
3.0 out of 5 stars Disappointing follow up to his chapter in Megatrends, May 12, 2000
By 
GraberDC (Denville, NJ United States) - See all my reviews
This review is from: High Tech High Touch: Technology and Our Search for Meaning (Hardcover)
In Megatrends Mr. Naisbitt discussed the correlation between the human need to balance the high technological advances we achieve with a need to obtain a personal and humanistic approaches to our lives. Hence, impersonal and mechanistic high tech medicine correlates with the rise of personal vitalistic types of alternative medicine; personal computers have inundated our homes, but the #1 use of them is e-mail and now the lost art of letter writing is being reborn in an electronic form; the voluntary simplicity movement as an antidote to technologically induced lifestyle complexity. I expected that this book would continue in this vein, but it was more of how technology is further unbalancing us and depersonalizing us.

If you're looking for a book that justifies being a modern Luddite, or a warning for where we may be heading, this book is good for you. It's a good book at explaining alot of current trends in our technologically dependent culture, but not what the title lead me to expect.

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First Sentence:
Softened by the comforts technology brings to our lives, fascinated by its gadgetry, reliant on its constant companionship, addicted to its steady delivery of entertainment, seduced by its promises, awed by its power and speed, Americans are intoxicated b Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
electronic war zone, specimen artists, electronic game industry, germline gene therapy, germline engineering, tronic games, new genetic technologies, media violence, consumer technology
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Specimen Art, The Military-Nintendo Complex, Rabbi Greenberg, New York, The Intoxication Zone, Mount Everest, Technologically Intoxicated Zone, Three Perfect Days, Small Soldiers, South Park, Archbishop Sly, Laser Tag, First Amendment, Damien Hirst, General Schwarzkopf, Gulf War, Marilyn Manson, Anne Pasternak, Catholic Church, Human Genome Project, National Library of Medicine, French Anderson, President Clinton, Marine Doom
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