Customer Reviews

High Trust Selling : Make More Money-In Less Time-With Less Stress

5 star:		(29)
4 star:		(5)
3 star:		(1)
2 star:		(4)
1 star:		(3)

 

 

I'm one of those who likes to read reviews before buying a book. In this case, I concur with all the reviews except for the two who seem to have skipped Duncan's Introduction in the book. After reading the other reviewers' comments, I was a little skeptical to buy "High Trust Selling" at first because of the two reviewers who say Duncan doesn't ever define "high trust." But when I picked up the book and read the Intro, "high trust" was clearly defined there, and then expanded upon in great detail throughout the remainder of the book. In the Intro Duncan writes, "...sales are made when trust exists. But in the sales profession there's more to steady success than being a trustworthy person - although that's certainly where it starts. Long-term sales success happens when HIGH trust exists - when you are a trustworthy salesperson running a trustworthy sales business. When it's clear to your clients that you are a person of integrity who will not only do what you say but who also has the means to deliver. It is one thing to be a trustworthy person with a sales job; it's another to be a trustworthy salesperson with a reliable business.

"A trustworthy person will do everything in his power to follow through on what he has promised - and that's very important. But if a trustworthy person is not ALSO an efficient salesperson running an efficient sales business, trust will only go so far. It may land a sale or two, but it rarely will last beyond that. High trust is necessary to climb to the top, whether you're selling cars or copiers; hats or home loans; footwear or financial services. And high trust happens by design, not by accident. It's earned and preserved, but never finagled. Despite what you've read or been taught to this point in your sales career, it takes more than fortitude and flattery to become great in the sales profession. If you are a trustworthy salesperson running a respectable, reliable sales business, you will succeed in the sales profession . . . in less time than you think and with much less stress than you're accustomed to. More than that, with high trust on your side you will climb to the top of your industry and remain there."

All things considered, this is a very valuable book - even if you're already successful in a sales industry. This book will both teach you and keep you focused on the keys to staying on top as a salesperson. I highly recommend it.

"High Trust Selling" by Todd Duncan is an excellent book about performing exactly that. Essentially, Duncan states that in order to be a high performing salesperson, you need to be able to develop trust with clients because that is the only way you will ever sell anything.

Section 1 is about laying the foundation. This section mostly gets you to focus on preparing yourself first. This includes figuring out why you want to be a salesperson, realizing that failure is ok, and thinking about your career like an entrepreneur.

Section 2 focuses more on the actually implementation of "high trust selling". Duncan states that focusing more on a select few customers will yield better results in less time as opposed to spreading yourself thinly across many clients. Duncan also introduces an interesting technique to determine client needs and values which can then be used to add value.

I found this book to be very easy to read. I did find that some parts were lacking description and could have some more examples, but this book is definitely worth the read for salespeople out there. 4 out of 5 stars.

I'm a fan of this book because it is one of the few that takes a well-rounded approach to selling and doesn't ignore the characteristics and values that are necessary in the individual who wants to be successful in sales. It's not just a book about how to close or how to influence or how to make your product appealing--while techniques are thoroughly discussed, the main premise of this book is that everything in sales is easier when you build "high" trust.

I don't quite understand the two disappointed comments about the title not fitting the content. I think it's pretty straightforward. High Trust Selling is defined by Duncan as the combination of (1)becoming a trustworthy salesperson and (2)running a trustworthy sales business. The book is divided into two sections: the first seven chapters are about becoming a trustworthy salesperson and the final seven chapters are about building and running a trustworthy sales business. Makes perfect sense to me.

I found the first nine chapters to contain a few pieces of beneficial information that really had nothing to do with the title of the book. I kept reading and wondering when I was going to find out about selling with high trust. Although the words are mentioned throughout the first nine chapters, it's almost as if the author added the words after coming up with the book title to make the chapters seem like they should be included. I found the last five chapters to be somewhat worthy of the book title and found I highlighted much more in these chapters. My expectations, though, were not exceeded given the book title and my hope for extensive high trust selling content. It is also rather obvious that the author's background is in the mortgage industry. This makes it a little less relevant for people selling in complex situations. I did empty one highlighter, though, which results in an overall rating of 3. I would give the first nine chapters a 2 and the final five chapters a 4.

Todd Duncan is fantastic at delivering sucessful sales strategies while maintaining honesty, integrity, and long-range thinking. Low producing and mediocre sales people are typically short-term in their thinking and sales strategy. Six and seven-figure sales people tend to look at themselves as business people who are in the business of selling. Todd's methods are about building and sustaining long-term prosperity. I have personally given this book to all of my sales people and consistently received positive feedback.

It is important to note that this book is not suited for the hard sales types, or for those who are not committed to a sales career. This book is for the sales professional who uses a client for life philosophy, and who appreciates the life time value of a customer. I know several people who have become millionaires by following this author's ideology.

You have to love an author who has their actions aligned with their intentions. I just don't understand how any one could give this book a bad review. It is highly applicable at all levels and addresses fundamentals very clearly.

As a sales trainer I am always looking for good books on sales. I believe anytime you can get 1 or 2 good ideas from a sales book it is worth reading. This book has quality ideas in every chapter. If you are a student of selling as I am you will truly enjoy the book.

Unfortunately most sales books are garbage. I have wasted alot of money on these books over the years. This book is the exception to this theory. It is worth every penny.

My eyes were opened to may things in this wonderful book. I wish that this had come across earlier in my sales career. The info and exposure to coaching has been invaluable.

Todd Duncan "walks the walk", he is a sales professional, not some author pretending he is a salesperson.

A big difference exists between concentrating on a single sale and approaching sales as a long-term career. The contrast is as different as living from paycheck to paycheck is from building an investment portfolio. Sales consultant Todd Duncan writes for the career-oriented sales professional. He thoughtfully explains how to operate your sales practice as a business, and focus your efforts on only those activities that build relationships and generate revenue. He walks you through the four steps of his "High Trust Selling System," and tells you how to funnel your efforts into fewer, high-quality clients and eventually convert them into long-term, tactical partners. Duncan can be a bit preachy and self-promotional, yet we recommend this solid manual to sales professionals who want to elevate their practices to the next level.

Ken Blanchard says, "I believe 'High Trust Selling' will become one of the enduring classics of business and personal growth literature."

Sales happen when trust exists; but in the sales profession, there's more to steady success than being a trustworthy person--although that's certainly where it starts. Long-term sales success happens when high trust exists--when you are a trustworthy salesperson running a trustworthy sales business.

Duncan teaches that despite what you've read or been taught to this point in your sales career, it takes more than fortitude and flattery to become great in the sales profession. That's because establishing high trust with prospects and producing high sales with clients is about your ability to develop and maintain loyal relationships, not your propensity for persuasion. Another thing to note is that high trust selling is not about you; it's about them--the clients and prospects whom you serve. The fact is that you'll never be genuinely successful in the sales profession if you're self-centered. You can go to the bank on that.

Here's something else you can bank on: If you are a trustworthy salesperson running a respectable, reliable sales business, you will succeed in the sales profession...in less time than you think and with much less stress than you're accustomed to. More than that, with high trust on your side you will climb to the top of your industry and remain there.

In fact, I believe the sooner you apply the practices and principles within the pages of this book, the sooner you will see results!

I agree with Mr. Duncan that trust and value are important elements in today's skeptical business climate. I was eagerly awaiting to read his definition of high trust and how to establish value - neither of which I found in the book. Rather the first part is mainly "pump you up" motivation typical of motivational speakers and the second part outlines his four step approach to selling. Just saying it is high trust does not engender high trust. He begins the book saying money isn't everything, yet in all of the success stories that permeate the book, money is the top gauge of success. All of the success illustrations avoid naming companies, industries or products. The one saleswoman who reduced her client base from 60 to 12 clients and sold $80 million in one year was a little hard to believe. I was very disappointed.