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"High Visibility brilliantly captures the how, why, and what of the celebrity-building process." -- Al Reis, bestselling author of Positioning and Marketing Warfare
"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." -- Peter Carlson, Washington Post
Since the first edition of this groundbreaking book, high visibility has become a world-wide phenomenon. No longer limited to the entertainment sector, visibility seeking--the process of creating and managing one's public persona--has expanded to the business and professional world. World-renowned communications and marketing experts Irving Rein and Philip Kotler were the first to establish high visibility marketing and communication as a sophisticated industry, presenting new insights into achieving fame. Now, in this highly anticipated new edition, Rein, Kotler, and coauthors Michael Hamlin and Martin Stoller show you how you can utilize visibility to reap rich benefits and maximize your success no matter what profession you are in.
High Visibility unlocks the mysterious enigma of visibility and explains how this industry has evolved to help you achieve personal brand distinction in your professional life. You'll discover how people are seeking to become brands, how the current culture and trends have affected brand building, and the problems and solutions for attaining personal and professional brand recognition.
Based on hundreds of examples and case studies of personal and professional brands from all walks of life--from Donald Trump to Oprah Winfrey to the high-profile executive--High Visibility reveals the sophisticated marketing techniques used to become a recognized brand. This timely new edition also
Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
The classic guide to personal and public image making--now updated for the digital age
The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!
This revised and updated edition features:
"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare
"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post
Must read for people in marketing and PR. I liked the author's explanation on how a dying stars made comebacks by personality changes. Read morePublished on March 25, 2012 by Shefali Dua
This book is very outdated with very stale and cliche type information. I trashed it soon after I received it.Published on November 8, 2010 by Eron
One quote in this book describes it very well: " Transform the ordinary into the visible, and the visible into the highly visible". A must read.Published on December 6, 2008 by Norman Lacasse
The Importance of Being Visible
By Brett M. Decker
Success in business is often based on philosophical nuances. Read more
Just standing in front of the four, multi-tiered shelves full of "Branding" books by the hundreds in your local Barnes & Noble or Borders can be an exasperating experience. Read morePublished on March 19, 2006 by Paul Bograd
First, I read the 1987 edition of this book. Saying it is pretty much the same and just mildy updated...
This isn't a nuts-n-bolts how-to book on becoming a celebrity. Read more
This book is a fundamental to the Celebrity Industry!!!
All Celebrities should know about that book. Read more
I was very disappointed in this book and would not recommend it to others to read. Alot of the book was common sense and basic general reading. Read morePublished on November 9, 2000 by Jennifer Woodard