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Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career ... ... Technologies in Higher Education) [Paperback]

by Laura A. Wankel, Charles Wankel
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

January 18, 2011 0857246518 978-0857246516
New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students' social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and, using social networking sites during the career management process, for social research and studying abroad.
Contents
1. New Directions in Teaching Technologies: Introduction to Educating Educators with Social Media, Laura A. Wankel, Seton Hall University, Charles Wankel, St. John s University
2. Hybrid Engagement: How Facebook Helps and Hinders Students Social Integration, Bree McEwan, Western Illinois University
3. Social Media for Social Research: Applications for Higher Education Communications, Nicolle Merrill, GlobalCampus
4. Social Media Use by Enrollment Management, Phillip Griffiths & Anthony Wall, University of Ulster
5. Second Life: The Future of Education is Here Today, P. Charles Livermore, St. John s University
6. Mentoring 2.0: High-Tech/High-Touch Approaches to Foster Student Support and Development in Higher Education, Melanie Booth, Marylhurst University Arthur Esposito, Virginia Commonwealth University
7. Learning Together: Using Social Media to Foster Collaboration in Higher Education, Neil Ford, Melissa Bowden, & Jill Beard, Bournemouth University
8. Using Social Media in Study Abroad, Penny Schouten, NAFSA
9. Using Social Networking Sites during the Career Management Process, Nancy Richmond, MIT Beth Rochefort, Northeastern University, Leslie Hitch, Northeastern University & Swinburne University
10. Amplification and Analysis of Academic Events through Social Media: A Case Study of the 2009 Beyond the Repository Fringe Event, Nicola Osborne, University of Edinburgh
11. Connecting Fans and Sports More Intensively through Social Media, Karen Weaver, Penn State
12. Engaging Alumni and Prospective Students through Social Media, Eric Kowalik, University of California
13. Am I Invited? Social Media and Alumni Relations, Heather Makrez, University of Massachusetts Lowell
14. Twitter in Higher Education: From Application to Alumni Relations, Jon Hussey, American University

Frequently Bought Together

Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career ... ... Technologies in Higher Education) + Social Media for Educators: Strategies and Best Practices + Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools
Price for all three: $125.46

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Editorial Reviews

Review

Laura Wankel (student affairs, Seton Hall U.) and Charles Wankel (management, St. John's U.) compile 13 chapters that describe the use of social media such as Facebook, blogs, social bookmarking, Flickr, Twitter, and Second Life in higher education areas of recruitment, enrollment management, advising, mentoring, retention, public and alumni relations, collaboration, study abroad, career management, academic conferences and events, athletic programs, and the social integration of students, as well as methods for conducting research on the use of social media tools in outreach activities. Contributors work in higher education institutions in the US and UK. Distributed in North America by Turpin Distribution. --Annotation ©2011 Book News Inc. Portland, OR

Product Details

  • Series: Cutting-Edge Technologies in Higher Education (Book 2)
  • Paperback: 300 pages
  • Publisher: Emerald Group Publishing (January 18, 2011)
  • Language: English
  • ISBN-10: 0857246518
  • ISBN-13: 978-0857246516
  • Product Dimensions: 8.9 x 6 x 0.7 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,080,781 in Books (See Top 100 in Books)

More About the Author

Dr. Charles Wankel, Professor of Management at St. John's University's Tobin College of Business, has received many awards for his research and service to the profession from the Academy of Management (AOM), the premier scholarly society for the discipline. His extensive business and international experience is used as a resource in his teaching. He is regularly a visiting researcher and lecturer in nations around the world. He has served as a Fulbright Fellow and with support from the United Nations Development Program and the Open Society Fund in Eastern Europe. In addition to his position at St. John's, he is Vice Rector at the Poznań University of Business in Poland and serves the Rotterdam School of Management in the Netherlands as a dissertation committee member. He has served as an executive of his family's Manhattan-based Wankel's Hardware, founded in 1896 and currently ongoing. Among his clients are Fortune 50 companies, including IBM Learning Services (La Hulpe, Belgium, and Briarcliff, NY), McDonald's Corporation (where he has developed a program for 10,000 supervisors through its in-house Hamburger University, Oak Brook, IL), Prudential Insurance (intercultural training for expats), Ecodata (futuristic transportation modality alternatives study for the Metropolitan Transit Authority of New York), and Siberian oil companies. Over decades he has lectured in executive programs for the Columbia University School of Business in the US and abroad. Pro bono consulting assignments include re-engineering and total quality management programs for the Lithuanian National Postal Service's 55 districts' managers and on the establishment of an entrepreneurship program at the University of Latvia in Riga. He is the President of the 18,000+ member Higher Education Teaching & Learning Association (for 2012-2013). He is the incoming Co-Editor of the Journal of Applied Research in Higher Education (Emerald). He has served on the editorial boards of many other journals, including Academy of Management Learning & Education, the Academy of Management Journal, and the European Journal of International Management.
Dr. Wankel has published and presented extensively. His Research in Management Education and Development series (Information Age Publishing, Charlotte, NC) includes Effectively Integrating Ethical Dimensions into Business Education (2011); Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs (2010); Being and Becoming a Management Education Scholar (2010); Management Education for Global Sustainability (2009); University and Corporate Innovations in Lifelong Learning (2008); New Visions of Graduate Management Education (2006); Educating Managers through Real World Projects (2005); The Cutting Edge of International Management Education (2004); Educating Managers with Tomorrow's Technologies (2003); Rethinking Management Education for the 21st Century (2002). His Palgrave Macmillan Global Sustainability Through Business series includes: Managing Climate Change Business Risks and Consequences (2012), Global Sustainability as a Business Imperative (2010). His Emerald Publishing Group Cutting-edge Technologies in Higher Education series includes: Misbehavior Online in Higher Education (2012); Transforming Virtual World Learning (2011); Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumni Relations, Career Centers (2011); Educating Educators with Social Media (2011); and Teaching Arts and Science with the New Social Media (March 2011). SAGE Reference multi-volume works include: Encyclopedia of Business in Today's World (2009), winner of the American Library Association's Outstanding Business Reference Source of 2009 Award, and 21st Century Management: A Reference Handbook (2008). Textbooks include: Management (Prentice Hall, 1986); World-Class Managing: Two Pages at a Time (Fordham University Graduate School of Business, 1990); Kierowanie (Panstwowe Wydawnictwo Ekonomiczne, 1994); and La Gerencia Dominicana en el Nuevo Milenio (Universidad Catolica, 1998). Books on social and ethical issues include: Anti-communist Student Organizations and the Polish Renewal (St. Martins Press, 1992); Innovative Approaches to Reducing Global Poverty (IAP, 2007); Global Sustainability Initiatives: New Models and New Approaches (IAP, 2008); Innovative Approaches to Global Sustainability (2008); Alleviating Poverty through Business Strategy (2010); Emerging Ethical Issues of Life in Virtual Worlds (IAP, 2010); Ethical Models and Applications of Globalization: Cultural, Socio-Political and Economic Perspectives (IGI-Global, 2011); Management Education for Integrity: Ethically Educating Tomorrow's Business Leaders (Emerald, Sept. 2011), and Handbook of Research on Teaching Ethics in Business and Management Education (IGI-Global, 2012). Books on higher education in virtual worlds include: Higher Education in Virtual Worlds: Teaching and Learning in Second Life (2009), Transforming Virtual World Learning: Thinking in 3D (Emerald, 2011), and Engaging the Avatar: New Frontiers in Immersive Education (IAP, 2012). Also see: Streaming Media Delivery in Higher Education: Methods and Outcomes (IGI-Global, 2011).

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5.0 out of 5 stars quick December 8, 2012
Format:Paperback|Verified Purchase
This was sent quickly and is just what I needed to finish my research paper on Social Media in Higher Education.
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