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4.0 out of 5 stars
Visually appealing, mentally stimulating,
By Kirsty Dunphey "www.kirstydunphey.com - Autho... (Tasmania, Australia) - See all my reviews (REAL NAME)
This review is from: The Highly Effective Marketing Plan (HEMP): A proven, practical, planning process for companies of all sizes (Paperback)
I really enjoyed Peter Knight's "HEMP". After meeting the author recently I was pleasantly surprised to see that the personality that so amply oozes from him in person is readily apparent in the book as well. It's quirky, straight to the point and is dotted with fabulous visual examples of all of the concepts Peter discusses. The Redcup examples tie everything together nicely. Perfect for anyone wanting to create a no-nonsense, no-jargon, easy to follow marketing plan.
Kirsty Dunphey, author - Retired at 27, If I can do it anyone can |
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The Highly Effective Marketing Plan (HEMP): A proven, practical, planning process for companies of all sizes by Peter Knight (Paperback - October 26, 2008)
Used & New from: $1.02
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