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Hillstrom's 2011 Almanac [Kindle Edition]

Kevin Hillstrom

Print List Price: $14.95
Kindle Price: $7.95
You Save: $7.00 (47%)

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Book Description

Kevin Hillstrom, the author of numerous books, a must-read marketing and analytics blog, and a highly engaging Twitter presence, is pushing the envelope once again with the release of "Hillstrom's 2011 Almanac".

This unique format offers readers one marketing, analytics, or leadership tip per day. The goal is to not overwhelm the reader with too much detail or too many facts. Instead, Mr. Hillstrom avoids complex math and geeky formulas, focusing on common sense tactics and approaches to improve your marketing, analytics, and leadership efforts.

The reader will not be exposed to what Mr. Hillstrom calls "marketing slush", the hype of new technology and methodology that we read on a daily basis. Mr. Hillstrom asks the reader to focus on doing what is best for your customer, based on your knowledge of your business. Mr. Hillstrom exposes myths, offering practical solutions to everyday problems in e-commerce, retail, and catalog marketing.

The reader will enjoy implementing hundreds of unique and proprietary tips, tips acquired via two decades of in-the-trenches work at companies like Nordstrom, Eddie Bauer, Lands' End, and more than fifty clients that Mr. Hillstrom previously consulted with.

The reader will appreciate this pragmatic approach to helping direct marketers achieve their potential.


Product Details

  • File Size: 253 KB
  • Print Length: 283 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004DERH0A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,589,828 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

My name is Kevin Hillstrom. I am President of MineThatData, a consultancy that helps CEOs understand the interaction between customers, products, brands, channels, service, and merchandise. Since founding MineThatData in 2007, I have worked with more than 100 brands, generating tens of millions of dollars of incremental, annual profit for my clients.

Prior to founding MineThatData, I spent six years at Nordstrom as Vice President of Database Marketing. I also spent a year at Avenue A, five years at Eddie Bauer as Director of Circulation and Analytics, five years at Lands' End as Manager of Analytical Services, and two years at the Garst Seed Company.

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