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Hillstrom's Database Marketing: A Master's Complete Method for Success Hardcover – May 15, 2006


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Product Details

  • Hardcover: 206 pages
  • Publisher: Campbell & Lewis Publishers (May 15, 2006)
  • ISBN-10: 0977148920
  • ISBN-13: 978-0977148929
  • Product Dimensions: 10.1 x 7.2 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Amazon Best Sellers Rank: #2,643,451 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Kevin Hillstrom is a database marketing executive with nearly two decades experience in statistical modeling, experimental design, customer segmentation, housefile planning and customer file forecasting, multi-channel customer migration, lifetime value and measurement of complex customer behavior. After earning a Bachelor's Degree in Statistics from the University of Wisconsin, Kevin has worked in the hybrid seed, catalog, specialty apparel, online advertising and retail industries. Kevin and his wife reside in the suburban Seattle area.

More About the Author

My name is Kevin Hillstrom. I am President of MineThatData, a consultancy that helps CEOs understand the interaction between customers, products, brands, channels, service, and merchandise. Since founding MineThatData in 2007, I have worked with more than 100 brands, generating tens of millions of dollars of incremental, annual profit for my clients.

Prior to founding MineThatData, I spent six years at Nordstrom as Vice President of Database Marketing. I also spent a year at Avenue A, five years at Eddie Bauer as Director of Circulation and Analytics, five years at Lands' End as Manager of Analytical Services, and two years at the Garst Seed Company.

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