Buy Used
$466.71
+ $3.99 shipping
Used: Very Good | Details
Sold by PARROT BOOKS
Condition: Used: Very Good
Comment: HB. 2006. Kevin Hillstrom, Direct Academu. Neat copy. Text appears unmarked. Ships fast with the USPS tracking.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Hillstrom's Database Marketing: A Master's Complete Method for Success Hardcover – May 15, 2006


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$1,165.60 $466.71

Spring Books
The Big Books of Spring
See our editors' picks for the books you'll want to read this season, from blockbusters and biographies to new fiction and children's books.

Editorial Reviews

About the Author

Kevin Hillstrom is a database marketing executive with nearly two decades experience in statistical modeling, experimental design, customer segmentation, housefile planning and customer file forecasting, multi-channel customer migration, lifetime value and measurement of complex customer behavior. After earning a Bachelor's Degree in Statistics from the University of Wisconsin, Kevin has worked in the hybrid seed, catalog, specialty apparel, online advertising and retail industries. Kevin and his wife reside in the suburban Seattle area.
NO_CONTENT_IN_FEATURE

Hero Quick Promo
Today Only: Up to 80% Off Popular Summer Reads on Kindle
Today only, get books by Jhumpa Lahiri, Brad Meltzer, Amy Tan, Jane Green, and more at up to 80% off. Learn more

Product Details

  • Hardcover: 206 pages
  • Publisher: Campbell & Lewis Publishers (May 15, 2006)
  • ISBN-10: 0977148920
  • ISBN-13: 978-0977148929
  • Product Dimensions: 10.1 x 7.2 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Amazon Best Sellers Rank: #3,939,061 in Books (See Top 100 in Books)

More About the Author

My name is Kevin Hillstrom. I am President of MineThatData, a consultancy that helps CEOs understand the interaction between customers, products, brands, channels, service, and merchandise. Since founding MineThatData in 2007, I have worked with more than 100 brands, generating tens of millions of dollars of incremental, annual profit for my clients.

Prior to founding MineThatData, I spent six years at Nordstrom as Vice President of Database Marketing. I also spent a year at Avenue A, five years at Eddie Bauer as Director of Circulation and Analytics, five years at Lands' End as Manager of Analytical Services, and two years at the Garst Seed Company.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers