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Hillstrom's Hashtag Analytics: A Soup-To-Nuts Methodology For Understanding Why Social Media Communities Grow Or Die Over Time Paperback – November 24, 2010


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More About the Author

My name is Kevin Hillstrom. I am President of MineThatData, a consultancy that helps CEOs understand the interaction between customers, products, brands, channels, service, and merchandise. Since founding MineThatData in 2007, I have worked with more than 100 brands, generating tens of millions of dollars of incremental, annual profit for my clients.

Prior to founding MineThatData, I spent six years at Nordstrom as Vice President of Database Marketing. I also spent a year at Avenue A, five years at Eddie Bauer as Director of Circulation and Analytics, five years at Lands' End as Manager of Analytical Services, and two years at the Garst Seed Company.

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Hillstrom's Hashtag Analytics: A Soup-To-Nuts Methodology For Understanding Why Social Media Communities Grow Or Die Over Time
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