Customer Reviews

Hip-Hop, Inc. : Success Strategies of the Rap Moguls

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For sure the book is a great introduction to a business many of us are interested in knowing about and having wanted a comprehensinve source that took this business seriously. It was not a hard core business text detailing the strategies of the Hip-Hop moguls. If you want detail then you will need to find other books to complement, instead, Richard Oliver et al. sets the business context which is all I think the truly passionate young entrepreneur needs from this book. The entrepreneur will know what to do next!

The accounts of these players are very inspiring for a whole generation of young people of African descent who want to take the busniness of our culture seriously.

I recommend this book for use in all programmes that teach about the entertainment business right along with Vogel's Entertainment Industry Economics because it is truly about the Entertainment business rather than just about the music. If you're interested in entrepreneurship in creative enterprises, innovative branding approaches and extensions grab a copy.

More time.

I thought the premise of this book was great, but basically the book was a re-write of the history of hip-hop, starting with Russell Simmons. The book listed the wealth and a few tactics of P. Diddy, Jay-Z and Russell, but didn't apply any real strategic feedback.

I thought the book would outline basic business school practices such as -- Understand your market -- or something like that and THEN take that principle and break down how the hip-hop artist followed that business principle.

Totally, totally disappointing. I wanted my money back, but I wrote my name in the book.