The Hip and the Hype is a manual for the mortgage broker, banker or Real Estate enterprise wanting to learn the secrets of successful online lending. From idea to design and from production to profit, the Hip and the Hip takes a no-nonsense approach to building a successful online mortgage operation. This is no theory, but from tried and true experiences from online lending. If you don't have a website, buy this book first. If you already have a website, buy this book next!
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Editorial Reviews
Review
"I wish I had this book BEFORE I developed my website!" -- David Jennings, Owner, Morfacts Mortgage Center, San Diego, CA
Reed offers insight and experience, and lenders who follow his concepts will no doubt do well with the Internet. -- Peter G. Miller,author of the Common Sense Mortgage and 5 other real estate books
Reed shows the Internet as a viable origination source...without spending your childrens' inheritance to get there. -- Chri Salazar, Founder, Mortgage Originator Magazine
Reed offers insight and experience, and lenders who follow his concepts will no doubt do well with the Internet. -- Peter G. Miller,author of the Common Sense Mortgage and 5 other real estate books
Reed shows the Internet as a viable origination source...without spending your childrens' inheritance to get there. -- Chri Salazar, Founder, Mortgage Originator Magazine
About the Author
David Reed has over 20 years of technical sales experience and has been in the mortgage industry since 1989, when he learned the residential lending business as a Mortgage Broker in Southern California. He is the Internet Marketing Director, Western States Region for SouthTrust Mortgage Corporation, a subsidiary of SouthTrust Bank, the 20th largest bank in the United States. He is also a freelance writer, columnist and a Contributing Editor for Mortgage Originator Magazine. He lives in Austin, TX with his wife and three children.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Reed Knows!,
By James N Barnes (Austin, TX United States) - See all my reviews
This review is from: The Hip and the Hype : 31 Things You'd Better Know About Marketing Mortgages on the Internet (Paperback)
David Reeds book shows his great knowledge of the mortgage industry and how it relates directly to the internet. A "Must Read" for anyone in the mortgage industry or for anyone looking to advertise on the net.
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