Customer Reviews

Hiro: Photographs

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This is a good example of a real master at work. I connect more with his black and white portraits more than anything else in the book. He's the best at what he does and it's a damn shame that he's fallen off the radar screen. This is a reprint edition. The pictures lack a timelessness which keep them grounded in commerce. If you are studying advertising, check this guy out. Hiro studied with some of the best and it shows. You can learn a lot from Hiro.

This is a good example of a real master at work. I connect more with his black and white portraits more than anything else in the book. He's the best at what he does and it's a damn shame that he's fallen off the radar screen. This is a reprint edition. Most of the photos look very dated. That's why I don't connect with much of it. The pictures lack a timelessness which takes them beyond commerce and into art.

Hiro seems to have dropped off the map which is too bad. His portrait work is great. It seems that he got a little looser in the 80's which works for me. Still, his work never strays from the spare design style which made him the hot ticket. This book does not make me want to run out and take pictures. I wonder about his lighting more than anything. These photos are paradigms of design and composition but not much beyond that. This is a great textbook for the advertising photographer. What worked then can work now. I would be very interested seeing what Hiro is producing now. Hiro, Hiro where are you?