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Histories of Social Media, Second Edition: 2,000 Years of Do's and Don'ts Paperback – April 10, 2012

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Editorial Reviews


(Reviews of the 1st Edition):

"From ancient Rome to the absurdity of pro wrestling, here's a fast-moving history of conversation and community. This book will make you smarter."
- Seth Godin, author, Linchpin

"Understanding the truth about social behavior is essential in an always on and connected marketplace. This intelligent, informative, and entertaining book provides marketers with critical insights into that understanding."
- Tom Asacker, author, Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

"It's great to see someone who has communicated so effectively to marketers turn instead to culture at large...this is the first book to put our renewed collective agency into historical perspective. Baskin is at once refreshing and informing."
- Douglas Rushkoff, author, Program or Be Programmed: Ten Commands for a Digital Age

"Jonathan Salem Baskin puts today's social media into context by exposing its deep historical precursors and making a wealth of unexpected and intriguing connections."
- Tom Standage, author, The Victorian Internet

From the Author

The new Second Edition of Histories of Social Media includes an entirely new first chapter and updated content throughout the book!

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Product Details

  • Paperback: 172 pages
  • Publisher: Shadows on the Cave Wall (April 10, 2012)
  • Language: English
  • ISBN-10: 0985182407
  • ISBN-13: 978-0985182403
  • Product Dimensions: 5.2 x 0.4 x 8 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #5,361,129 in Books (See Top 100 in Books)

More About the Author

I explore the ways privacy, innovation & reputation influence how we interact with businesses, governments and one another.

I'm the author of seven books on brands and reputation, a Forbes contributor and Advertising Age columnist, marketing category expert at Answers.com, and a frequently quoted media resource on breaking business news.

I am president of Arcadia, a communications lab focused on today's most important, cutting-edge issues; lead Consensiv, a services firm dedicated to reputation metrics and advisory for public companies; work as a managing director of TechNexus, a private sector venture collaborative focused on technology innovation; serve as a brand advisor to Orion Era, a space entertainment company, and act as counsel to Futurelab, a global customer-centricity advisory.

I also create curiously entertaining museum audio tours for Amuseum Guides, and record music as Alphonso Mozart. I previously wrote about the intersection of brands & technology innovation for InformationWeek.

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Most Helpful Customer Reviews

By Michael Mozill on September 7, 2013
Format: Paperback Verified Purchase
Jonathan Salem Baskin is a wonderful author who can take a seemingly mundane subject and turn it into an interesting read!!
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Histories of Social Media, Second Edition: 2,000 Years of Do's and Don'ts
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