| |||||||||||||||
Product Details
Would you like to update product info or give feedback on images?
|
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
5.0 out of 5 stars
Business can be so entertaining,
By
Amazon Verified Purchase(What's this?)
This review is from: The History of the Decline & Fall of the Raterpillar Tractor Company: A Modern Business Saga (Paperback)
This is a fun little book that describes the ego conflict between a major manufacturing corporation and an independent minded businessman. It begins with an argument between the businessman and the marketing department of the company. He ends up creating - incorporating an entity whose name mimics the manufacturer's name --- The new company, Raterpiller, uses the slogan, We are Raterpiller not to be confused with Caterpiller, They make "CATS" we make "RATS". It is an excellent read.
Share your thoughts with other customers: Create your own review
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
