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5.0 out of 5 stars
Business can be so entertaining,
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This review is from: The History of the Decline & Fall of the Raterpillar Tractor Company: A Modern Business Saga (Paperback)
This is a fun little book that describes the ego conflict between a major manufacturing corporation and an independent minded businessman. It begins with an argument between the businessman and the marketing department of the company. He ends up creating - incorporating an entity whose name mimics the manufacturer's name --- The new company, Raterpiller, uses the slogan, We are Raterpiller not to be confused with Caterpiller, They make "CATS" we make "RATS". It is an excellent read.
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The History of the Decline & Fall of the Raterpillar Tractor Company: A Modern Business Saga by Michael Zinman (Paperback - June 1986)
Used & New from: $7.97
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