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History of the Poster Paperback – July 1, 2004


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History of the Poster + Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung (German and English Edition)
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Product Details

  • Series: Design. Graphic. Themes
  • Paperback: 244 pages
  • Publisher: Phaidon Press; Mul edition (July 1, 2004)
  • Language: English
  • ISBN-10: 0714844039
  • ISBN-13: 978-0714844039
  • Product Dimensions: 9.9 x 0.9 x 10 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #262,213 in Books (See Top 100 in Books)

Editorial Reviews

Review

'According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does.' (Francesca Gavin, Blueprint) 'Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression.' (Stephen Bayley, Independent) 'A design classic.' (The Times) 'A fascinating journey through the glory days of that most inescapable method of visual communication...There's arresting imagery on almost every page.' (Independent)

About the Author

Josef Muller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989). Shizuko Muller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.

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Customer Reviews

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Most Helpful Customer Reviews

13 of 14 people found the following review helpful By Thomas S. Lowry on March 18, 2005
Format: Paperback
This book is mainly a pictorial of 291 poster designs from the very late 1800's up until the late 1960's. There are many great and important examples found in this book, both well and lesser known posters are showcased. Some parts of this book could described as egotistical going into the 50's and 60's as there are many Müller-Brockmann works shown; however, I found this to be quite relevant with Swiss design of that time being so revolutionary. Then again I am a great admirer of his work. Additionally, the writings throughout the book are quite enlightening and are not too heavy to read. The printing quality is great, examples are large, shown in full colour and printed on very nice stock. The creator's name, size, year, type of reproduction, and descriptions of the purpose are included for each poster. One of the pro's to this book was the inclusion of these very brief descriptions. A very good piece of information to include in a design collective as it is essential in order to judge whether or not a piece of design is effective; something a few overrated books on identity could use (e.g. Los Logos).
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10 of 12 people found the following review helpful By Midwest Book Review on August 10, 2004
Format: Paperback
This new edition of History Of The Poster by Josef Muller-Brockmann (1914-1996) brings back into print a seminal work originally published in 1971 and which has been regretably out-of-print for many years. Despite its name, History Of The Poster is not so much a straightforward historical narrative as it is a fantastic gallery of posters used for politics, propaganda, advertising, and art throughout history. A tri-lingual book in English, German, and French, History Of The Poster contains a brief introductory essay then reveals almost three hundred posters in full color, followed by an afterword remarking on present and future trends. A unique and welcome new style of artbook.
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By Aurileide Alves on March 30, 2014
Format: Paperback Verified Purchase
I just feel happy for finding this amazing book just when I was needing it. Muller-Brockmann did a pioneer work by researching and assembling all the historical posters in one single publication. Useful for teachers, students and graphic design professionals who love posters.
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By Marta on February 12, 2013
Format: Paperback Verified Purchase
Product in good conditions and good contents.
I really liked it and i recommend it a lot. the price was nice.
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