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Hitachi Ultravision 55HDS69 55-Inch Plasma HDTV

by Hitachi

Available from these sellers.
  • 768p High-Definition Display
  • High-Aperture Pixel Design, High-Contrast Black Rib Structure
  • VitualHD 1080p III Video Processor
  • Anti-Reflective Glass Screen, Digital Cable Ready(ATSC)(QUAM)(NTSC) Cable Card.
  • Dimensions- Height 33 1/8", Width 59 1/2", Depth 4 1/4", Weight 139 lbs.
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3 used from $625.00
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Product Information

Technical Details
Brand NameHitachi
Item Weight130 pounds
Product Dimensions59.5 x 4.7 x 33.1 inches
Item model number55HDS69
Batteries:2 A batteries required. (included)
Color Namesilver
Additional Information
Best Sellers Rank #507,429 in Electronics (See top 100)
Shipping Weight130 pounds
ShippingThis item is also available for shipping to select countries outside the U.S.
Date First AvailableMay 1, 2006
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Technical Details

  • Brand Name: Hitachi
  • Model: 55HDS69
  • Display Technology: Plasma
  • Display Size: 55 inches
  • Image Aspect Ratio: 16:9
See more technical details

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Product Description

Product Description

Hitachi Ultravision 55HDS69 55" Plasma HDTV


Get the most out of your high-definition plasma television purchase with the 55-inch Hitachi 55HDS69, which offers a wealth of advanced technological features that will ensure superior picture and audio performance for years to come. Its blend of refined aesthetics is ideal for any home while its fully high-definition display--with 768 vertical lines of progressive resolution--provides stunningly vivid and colorful entertainment. The set's built-in ATSC (DTV) tuner pulls HD signals (480p/720p/1080i) right from the airwaves, and its QAM tuner is fully compatible with unscrambled HDTV cable reception. The set's CableCARD port means the set will also receive digital cable television systems services directly from a compatible cable operator without requiring a bulky, external cable box. A standard analog NTSC tuner receives standard-definition (SD) programming.

Plasma display technology offers the widest viewing angle of any type of television. The wide viewing angle makes plasma the ultimate choice for wall mounted television. Plasma television performance is also exceptional for producing high quality images of fast motion content, like sports programming.

This set's video is powered by the PictureMaster HD III processing technology, which features third-generation 1080p processing and new histogram processing for enhanced contrast, sharpness, and color for a clearer, sharper picture. It also offers extended color capabilities to reproduce the purest reds, greens and blues, a maximum 16-bit/281 trillion color capability, and a 16 percent brighter panel.

The 4 MB, 10-bit digital 3D Y/C comb filter separates brightness and color signals better in 3D domain to eliminate cross-color, cross-luminance and dot-crawl distortion. It performs field-by-field comparisons of the television image to accurately separate the color from the black-and-white information and remove both horizontally and vertically hanging dots, as well as dot crawl, resulting in a razor sharp image. This set also performs automatic 3:2 pulldown detection and reversal, too--a handy feature for watching progressive-scan movie programs in their native 24-frame format. To adapt 24 frames-per-second movies to 30 fps video, frames in the original movie must be duplicated; 3:2 pulldown digitally corrects this duplication by removing the redundant information to display a frame-accurate picture.

The 55HDS69 has a 1365 x 768-pixel resolution, and a high-contrast black rib structure that provides excellent contrast and deep blacks with any source material or viewing environment. It's designed to make a big impact with images that will literally jump off the screen. Other video features include three color temperature settings, four-step black enhancement, multiple aspect ratio formats (four HD, six SD), and split-screen/picture-in-picture functionality. The anti-reflective, high-contrast screen effectively absorbs ambient room light, reducing reflections and producing richer blacks, vibrant color and increased detail in shadows and highlights. Convenience features include on/sleep timers, closed caption decoder, V-Chip parental controls, several screensavers, and three-language on-screen display (English, French, Spanish).

It has a three-way, 36-watt speaker system that can produce simulated surround sound and a bass boost. The set can also be used as a center-channel speaker in a full surround sound system. It includes the following video and audio connections:

  • Composite A/V: 4 rear, 1 side
  • S-Video: 2 rear
  • Component Video: 2 rear, 1 side
  • HDMI: 2 rear, 1 side
  • RF: 1
  • Digital audio output: 1 optical

Tech Talk
HDMI is a lossless, uncompressed, all-digital audio/video interface to link any audio/video source (such as a set-top box, DVD player, or AV receiver) with your TV--all over a single cable. HDMI supports standard, enhanced or high definition video, plus multi-channel digital audio on a single cable. It supports all ATSC formats--standard (SDTV), enhanced (EDTV), and high (HDTV).

What's in the Box
Plasma TV, remote control (with batteries), printed operating instructions

Customer Reviews

Picture in Picture quality is great.
Mohammedi Padaria
At first I wanted the better known brands like Sony and Samsung, but those products just did not seem to compare.
Karlton K. Tom
The resolution underway at a local repair shop is to replace the upper & lower buffers.
Todd R. Calevro

Most Helpful Customer Reviews

43 of 44 people found the following review helpful By James Van Fossentrustee on June 21, 2006
After searching for the past year, I deceided to go with a Sharp 45" LCD. Then I saw C/C had dropped the Hitachi 55" to $3149.00, much lower than I could get even online. Went to look and was blown away by the pic. It was a no brainer, the Sharp for $3,000.00 (Costco) was good, but couldn't pass up the Hitachi for less. Only gripe was no stand. While Hitachi may not sell the stand with the TV, retailers should keep one or two in stock. Found one at a local Hi Def TV store for $399.00. High price, but wife didn't like the idea of a wall mount.

Now to the TV. Great Hi-def pic. Standard cable fair to good when streached to fit screen. I usually don't run any 4:3 programming to avoid burn in. Sound from built in speakers better than I expected, but also have a 500w kenwood surround sound systen for backup. I like that you can plug a sub-woofer into the TV, but had to turn mine down as bass was overboosted. Standard DVD and VCR very good using high quality cables, but plan to upgrade the DVD in near future. The remote is actually very easy to use for TV, but lacks functions when controlling my digital cable box or stereo. I decided to use the cable remote instead. If using over the air or basic cable, TV remote works fine. Right now, all cable boxes and accessories are hooked up with monster cable, but have an HDMI cable on order, cheaped on-line than in store. I expect even better pic quality with this setup. The only bad experience with this purchase was a pushy salesman, who was pushing any TV but the Hitachi, and an expensive warranty.

I would recommend any who like large plasma units to take a look at this, or the other 55" Hitachi units. A great TV, that even my wife likes.
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10 of 11 people found the following review helpful By brent975link on December 16, 2006
After a year of research and several visits to BB and CC, I have come to the conclusion that Panasonic 50 inch plasma is the best there is-- until I saw this Hitachi 55 inch. Being the brand-conscious buyer, I wanted my first plasma to be a Panasonic, a Samsung or a Pioneer. But I couldn't get my eyes off this TV. Side by side with the Panasonic 50 inch, the Hitachi looked bigger, sharper and richer in color vibrance. I thought my eyes were playing tricks on me but my brother had the same observation. What sealed the deal was the price; for 3 grand, this TV was a steal (the Panasonic was $600 less but then again, it was also 5 inches smaller); the stand or wall mount is sold separately (I got the stand for $150). This TV is a dream come true! It has tons of cool features like the anti-reflective glass screen which takes away the glare when watching daytime shows. The picture mode can be automatically programmed to shift from day to night mode with a timer. Another cool feature is the zoom; I could remove the black bars when watching 16:9 widescreen DVD and HD-DVD formats (which practically prevents premature burn-in). It's a 720p/1080i resolution TV (1080p may be better but all HDTV broadcasts nowadays are still 720p; it may take several years before real 1080p shows arrive-- when that time comes, it's probably time to buy another plasma). I have watched Discovery HD theater and boy, it was eye-popping! Watching football on ESPN-HD feels like being there. My HD-DVDs, especially 'Superman Returns' and 'The Last Samurai' were totally out of this world! I can't believe I have waited this long to buy this plasma TV. For the quality, picture and price, nothing beats Hitachi!
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7 of 7 people found the following review helpful By Mohammedi Padaria on January 7, 2007

The picture quality is unbelieveble. HD quality is second to none. It is probably the sharpest picture I have seen (researched plasma/lcd tvs for over 2 years). It has lots of inputs for all devices and the setup out of the box is pretty easy. Picture in Picture quality is great.

TV comes with a WIPE functionality. This allows you to clean the plasma screen and prevent any burns. (Usually available with much more expensive models)


Remote is bit antiquated for the price of the tv. Picture in picture works only if one of the feeds is HD. Base needs to be bought (add $200 to the price.)

Bottom line - I would recommend buying this tv. Shop around and you should be able to find it for less than $2500.
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5 of 5 people found the following review helpful By Michael J. King on January 2, 2007
All I have done for 2 months is research Plasmas, and this bad boy is the one I picked. I am a techno freak and for the money ($2,300 at HH Gregg, nothing holds a candle to it. The TV uses the same glass technologies as the Pioneer, costing less than 1/2.
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3 of 3 people found the following review helpful By Jean on April 3, 2013
We bought this TV in Oct 2006. It has worked great up until now. The set will turn on, has sound but no picture. TV repairman came today and said it was the power supply and would cost $400 to fix (in addition to his $100 charge today). This TV should have lasted more than 6.5 years. My brother has a Panasonic that is more than 10 years old is works great. Will not be buying Hitachi again.
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1 of 1 people found the following review helpful By Ztimster on June 14, 2007
I did over 6 months of research and found this set to be the best bang for the buck. I was able to get it for $1729 at Tiger Direct and was lucky enough to be just out of state so no tax and I picked it up so no shipping. I put it on the wall with a Peerless Tilt mount rated to 200lbs and it was the easiest install I had ever done. The only word of caution: This is a huge set and it takes 2 big guys to lift and install.

Now I am into professional video and work closely with video reproduction on computer monitor and other screens so my eye is more critical than most and I have one thing to say. There are purchases that don't live up to your expectations, products that come out about what you expected and the few that far exceed your expectations. My experience was the latter. For the cost, this set blew me away. You can't get a better looking image from a set this size for this cost. I paired it with a Toshiba HD-2A HD DVD player and though the Toshiba is a little clunky, it has awesome image upconversion and features (an obvious early adopter box). The SD DVDs I have played on it look awesome. I will let you know how the HD DVDs look once I pick a few up. I plugged my XBOX 360 in and WOW, there is nothing like it (there were audible gasps from my friends)...even from 3 feet away!

This set is being phased out by Hitachi and replaced by a smaller 50" 1080i 401 series set now which I hear is also very good, but I was quite happy to save a grand and have 5 more inches on my wall.
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