Excerpt. © Reprinted by permission. All rights reserved.
Remember the bad old days of corporate communication, when pulling information out of the workforce was like pulling teeth? When finding good stories was as hard as finding a book at Paris Hilton's house?
Those of us of a certain age remember those days--before social media, before new media, before intranets or the Web or even e-mail.
We remember what it was like to try to fill an employee publication with content when managers wouldn't return your calls and leadership wanted to keep all the important information close to the vest.
