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Hollywood TV: The Studio System in the Fifties (Texas Film Studies Series)
 
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Hollywood TV: The Studio System in the Fifties (Texas Film Studies Series) [Paperback]

Christopher Anderson (Author)
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Book Description

1994 Texas Film Studies Series

The 1950s was one of the most turbulent periods in the history of motion pictures and television. During the decade, as Hollywood's most powerful studios and independent producers shifted into TV production, TV replaced film as America's principal postwar culture industry.

This pioneering study offers the first thorough exploration of the movie industry's shaping role in the development of television and its narrative forms. Drawing on the archives of Warner Bros. and David O. Selznick Productions and on interviews with participants in both industries, Christopher Anderson demonstrates how the episodic telefilm series, a clear descendant of the feature film, became and has remained the dominant narrative form in prime-time TV.

This research suggests that the postwar motion picture industry was less an empire on the verge of ruin--as common wisdom has it--than one struggling under unsettling conditions to redefine its frontiers. Beyond the obvious contribution to film and television studies, these findings add an important chapter to the study of American popular culture of the postwar period.


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Editorial Reviews

From Publishers Weekly

Students of popular culture will find this exhaustive study of television and the motion picture industry illuminating, and not only because it turns on its head the commonly held assumption that television undermined the film industry. Drawing on the experience of Warner Bros., David O. Selznick and Walt Disney, Anderson, who teaches telecommunications at Indiana University, points out that the major film studios and independent producers moved into television production in the 1950s as new medium's popularity grew and, in fact, played a major role in its development. Television's emergence offered the studios ``a perfunctory salvation, an opportunity to reorganize and sustain established production operations when other social, economic and political forces threatened to end the studios' established hegemony in the movie industry.'' Furthermore, as dominant suppliers of television content, motion picture producers filled the airwaves with episodic series, borrowing narrative and production techniques developed for churning out B-movies. Anderson really excels when demonstrating television's role in influencing popular culture of the postwar period. Disney, who perhaps best understood the power of television, used the small screen to integrate the promotion of his company's movies, cartoon characters and latest venture, Disneyland, part of the brave new concept of ``total merchandising.''

Copyright 1994 Cahners Business Information, Inc.


Product Details

  • Paperback: 355 pages
  • Publisher: University of Texas Press (1994)
  • Language: English
  • ISBN-10: 0292704577
  • ISBN-13: 978-0292704572
  • Product Dimensions: 8.8 x 6 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,621,004 in Books (See Top 100 in Books)

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4.0 out of 5 stars A good research work, May 10, 2011
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Markku Ojanen (Lempäälä Finland) - See all my reviews
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This review is from: Hollywood TV: The Studio System in the Fifties (Texas Film Studies Series) (Paperback)
This book is based on a very thorough reseach. As the title tells this books is about the attitudes of major studios toward TV in the early fifties. There is lot of interesting data, though this book is not for a general public, but rather for those who really care about TV history. It is very useful to know something about the studios in order to enjoy this book. Recommended for those wanting to know how the big studios thought about TV and what their methods were.
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